minimalism

Over the past few months, I have been exploring the concept of minimalism.

It’s about living with less so you can enjoy life more. It involves fewer belongings, commitments, and distractions. [For more insight, check out No Sidebar].

In a consumer-driven world, minimalism is an against-the-grain concept. We’re always wanting more, even if having more makes life more complicated, overwhelming and chaotic.

Within the startup ecosystem, minimalism is difficult to discover. Many startups believe one of the keys to success is adding more features and options. The more a startup offers, the more likely it can attract customers….or so the theory goes.

It’s a flawed approach because more is not better.

Consumers want a product that delights and provides tangible benefits. They want easy to use products that enhance their lives. They want products to deliver without having to work too hard.

This is why minimalism needs to be an important pillar for how startups do business. For startups, less is better. Doing less will make them more successful and make their customers happier.

Every part of a startup’s business should be ruled by minimalism.

Their messaging should be tight and crystal clear, rather than oozing with industry talk that no one understands.

Websites should be easy to navigate and quickly provide people with the information they need.

A product’s benefits should be straightforward and customer-centric.

The onboarding process for new customers should be easy, simple and streamlined.

Pricing options should be a snap to understand so customers understand the options that meet their needs.

Features should be a quality rather than quantity proposition. Offering dozens of features doesn’t make a product better; it makes it more complicated.

We operate in a multi-tasking and fast-paced world. Our lives are overly-complicated and oozing with too many commitments and belongings that don’t deliver joy or benefits.

The better way is minimalism. We need to simplify, declutter and uncomplicate.

Startups looking to succeed need to follow the path of minimalism. It will let them focus on what matters – be it product development, target audiences, customer satisfaction, etc.


I have helped dozens of startups plan and build rock-solid marketing engines that drive more awareness, leads, and sales. There are different ways we can work together – everything from messaging and brand positioning to strategic planning and content to get customers into and through the sales funnel.

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