Blog

Formula for Canadian Startup Growth: Spend Money on Marketing and Sales

Marketing is a low priority for many early-stage startups in Canada. They see it as an evil necessity. It is something to do when problems emerge, rather than part of the growth equation. Their tepid approach marketing is a strategic mistake. It puts Canadian startups...

Is Toronto Poised to Become Too Expensive for Startups?

Downtown Toronto is an awesome place for startups. There are lots of warehouses that have been converted into beautiful bricks and beam offices. With easy access to transportation and a seemingly endless number of condos, it is a great place to set up business. The...

Does Startup Success Essentially Come Down to Luck?

Why do some startups win, while the vast majority lose? Why do certain products catch fire, while others - even high-quality products - struggle to attract customers? While hard work and skills are important, startup success often hinges on luck and circumstance. They...

Why Bold Marketing Turns Left When Everyone Turns Right

Marketing is a follow-the-leader game. When something works, everyone gets on the bandwagon. Is Instagram driving engagement and attracting lots of users? Time to use Instagram! Is content marketing generating leads? Let's bang out some content ASAP! This approach...

Can Large Companies Really Run Like a Startup?

Sears Canada executive chairman Brandon Stranzl says the company is being run like a startup. Interesting, but what does "running like a startup" mean? Is it being lean, agile and having a willingness to take risks? Does it involve a certain attitude toward business?...

How Dinner Parties Turned into a Startup Marketing Jackpot

For startups, marketing is a series of experiments that take into account target audiences, resources, and strategic goals. It is often a challenge to discover the marketing channel that delivers in spades. But when you find it or it finds you, it's a no-brainer to...

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About Mark Evans

I help startups and fast-growing companies tell better stories (also known as MARKETING.) Find out more about me and my services.