Category Archives: Blogs
Six Tricks to Happy Blogging
Last week, the Sysomos blog (which I write as part of my role as director of communications) became a member of AdAge’s Power 150, which features the leading marketing blogs. It’s great to be recognized for creating blog posts that … Continue reading
How Much is Your Blog Worth?
How much is your blog worth? I’m not talking about the value of the site but, more important, the value of all the content you’ve diligently written for the past months or years? For many people, it’s like the MasterCard … Continue reading
The Secret of Blogging Success
What makes a blog successful? Why do some blogs thrive while others struggle to attract any kind of readership? If I knew the answers to these questions, Mark Evans Tech would be a TechCrunch or a Mashable as opposed to … Continue reading
My Approach to Writing Multiple Blogs
At WordCamp Toronto on Saturday, I did a presentation on how to effectively write multiple blogs. Given that I juggle five blogs these days, it seemed like a pretty obvious topic to talk about. Whether you write one blog or … Continue reading
Next Up: A Bigger WordCamp Toronto
I attended WordCamp Toronto yesterday, and did a presentation on how to write and manage multiple blogs. The event, which continues today, is extremely well organized, teeming with enthusiasm and at $35 offered terrific bang for the buck. That said, … Continue reading
Building a Canadian Blog Directory?
In the past few months, I’ve been working with a lot of start-ups looking to spread the word about what they’re doing. Given the continuing decline of traditional media coverage, blogs are taking a more important role. In Canada, however, … Continue reading
A Weekly Content Recap
I spend a lot of time writing and reading so figured it might be a good idea to share of the more interesting things that I’ve written and come across: My posts: – A Pragmatic Approach to Social Media, which … Continue reading
The Death of the Blog Comment?
For all the talk about social media being about “conversations”, it has become more apparent that the blog comment landscape is becoming a lot less vibrant and interesting. At one time, comments on blogs were pretty standard – you read … Continue reading
Reality Check: Blogs Haven't Lost Their Mojo
One of the downsides of the hype about Twitter (aka the glamor girl) is how it makes blogs look downright dowdy. It’s easy for everyone to get all hot and bothered about 140-character (or less) messages because anyone can do … Continue reading

A Commentary About Blog Comment Systems
A few of you might have noticed that I recently switched blog comment systems – moving to Echo from IntenseDebate. The switch was mostly prompted by my frustration with IntenseDebate’s administrative features, particularly the inability to deal with spam on … Continue reading →