Category Archives: Social Media

Facebook: A Necessary Evil?

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What Foursquare Needs to Do

Armed with more than $15-million of venture capital (after allocating $4.6-million to founders), Foursquare has the financial muscle to turn what has been an interesting service into a viable and vibrant business. Even though Foursquare has about two million users, … Continue reading

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Technology in the Toilet (aka Toilet 2.0)

Excuse the “toilet talk” but here’s another take on the iPad: it has the potential to propel the toilet into the high-tech stratosphere. Think about it, the toilet is a low-tech zone with few bells and whistle. Sure, the toilet … Continue reading

Posted in Apple/iPod, Social Media | Tagged , , , | 3 Comments

Foursquare Founders Score!

A key part of the start-up ecosystem for entrepreneurs is building a business with two goals: create something that’s viable, profitable and sizeable, or create something that someone else finds valuable enough to purchase. These goals keep entrepreneurs engaged and … Continue reading

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I'm Tired of Twitter

Don’t get me wrong, I love Twitter as a way to share and consume information but I’m tried of the coverage lavished on Twitter as a revolutionary entity. The latest breathless article appeared in the Toronto Star earlier this week … Continue reading

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Six Tricks to Happy Blogging

Last week, the Sysomos blog (which I write as part of my role as director of communications) became a member of AdAge’s Power 150, which features the leading marketing blogs. It’s great to be recognized for creating blog posts that … Continue reading

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The Challenge of Enjoying the Moment

Last night, I went to see Metric at the Bluesfest in Ottawa. Aside from the fact, it was a terrific show fuelled by the energetic Emily Haines, what struck me was how many people were spending as much time documenting … Continue reading

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Sysomos: Life in the Eye of the Hurricane

As many people probably know, Sysomos, which provides social media monitoring and analytics services, was acquired earlier this week by Marketwire. I’ve been actively involved with Sysomos for the past 18 months as its director of communications. To say the … Continue reading

Posted in Social Media | Tagged , , , | 7 Comments

Social Media Hiring: The Bad and Good

On the Sysomos blog, I recently did a post looking at the biggest social media mistakes made by companies, and the things companies should focus on to make the right hiring decisions. The Mistakes: 1. Hiring people based on enthusiasm … Continue reading

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Who's Doing Social Media Well in Canada?

As a rule, Canada trails the U.S. by about two years when it comes to the Web. For example, e-commerce lagged in Canada while it roared ahead in the U.S., and Canadian companies stood on the sidelines for far too … Continue reading

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