marketing strategyWith hands-on experience in the startup, social media and traditional media worlds, I work with startups and entrepreneurs to create strategic and tactical plans that drive their marketing and content activities.

Your Challenges: 

  • You want to get started with marketing but don’t know where to start, and need to define your goals and target audiences
  • You don’t have a “big picture” marketing plan that identifies short or long-term objectives, and how to tactically execute.


  • The development of a roadmap that defines your strategic goals and how to reach them.
  • A better and sharper picture of target audiences: their needs, interests and buying behaviour
  • A clear and well-articulated story to drive sales and marketing activity.

What you get:

  • An in-depth plan that identifies strategic goals and tactical implementation,
  • A list of strategic priorities that reflect target audiences and resources (people, time, money).
  • Messaging that articulates value propositions, key benefits, elevator pitch and boilerplate to support marketing and sales activities.

What my clients say::
“Mark has a great ability to think both strategically and tactically about marketing and positioning. He quickly grasped the Zillidy business concept and created a comprehensive strategic and tactical marketing plan, and then helped to execute on the plan. His in depth knowledge of his field and useful third party resources made my life easier and reduced the costs associated with executing on the plan.” – Steven Uster, Zillidy