With hands-on experience in the startup, social media and traditional media worlds, I work with startups and entrepreneurs to create strategic and tactical implementation plans to drive their marketing, content and communications activities.
To me, strategy means getting a strong grasp on what your goals and objectives, your uniqueness or key differences, customers, the competitive landscape, and the resources and budget available to tactically execute.
This leads to the development of a marketing strategy that identifies the best opportunities, the key channels and a break down of the tactical steps that need to happen to start driving the marketing engine.
Our approach is collaborative to combine our experience with your knowledge of your company and the competitive landscape. At the same time, we’re not afraid to offer candid feedback to ensure the best digital marketing decisions are being made.