With hands-on experience in the startup, social media and traditional media worlds, I work with startups and entrepreneurs to create strategic and tactical plans that drive their marketing and content activities.
To me, strategy means having a strong grasp on your goals and objectives, what makes your product unique, defining target audiences and buyer personas, the competitive landscape, and the resources available to tactically execute.
This leads to the development of a marketing strategy that identifies the best opportunities, the key channels and a detailed break down of the tactical steps that need to happen to drive your marketing engine.
My approach is collaborative to combine my experience with your knowledge of your company and the competitive landscape. At the same time, I’m willing to offer candid feedback to ensure the best marketing decisions are being made.