Tag Archives: Social Media
What Foursquare Needs to Do
Armed with more than $15-million of venture capital (after allocating $4.6-million to founders), Foursquare has the financial muscle to turn what has been an interesting service into a viable and vibrant business. Even though Foursquare has about two million users, … Continue reading
I'm Tired of Twitter
Don’t get me wrong, I love Twitter as a way to share and consume information but I’m tried of the coverage lavished on Twitter as a revolutionary entity. The latest breathless article appeared in the Toronto Star earlier this week … Continue reading
The Challenge of Enjoying the Moment
Last night, I went to see Metric at the Bluesfest in Ottawa. Aside from the fact, it was a terrific show fuelled by the energetic Emily Haines, what struck me was how many people were spending as much time documenting … Continue reading
Social Media Hiring: The Bad and Good
On the Sysomos blog, I recently did a post looking at the biggest social media mistakes made by companies, and the things companies should focus on to make the right hiring decisions. The Mistakes: 1. Hiring people based on enthusiasm … Continue reading
Who's Doing Social Media Well in Canada?
As a rule, Canada trails the U.S. by about two years when it comes to the Web. For example, e-commerce lagged in Canada while it roared ahead in the U.S., and Canadian companies stood on the sidelines for far too … Continue reading
Huh, Social Media Without a Strategy?
An essential part of social media is having a strategic plans that addresses why a company wants to do social media, the goals and objectives, how success will be defined, who's going to make social media happen, and how it … Continue reading
What's a Social Media Consultant?
Given how much time I’m spending with clients exploring social media, this LinkedIn discussion caught my attention: “For the people who are or claim to be Social Media Consultants/Gurus, why would people want to hire you? What differentiates you from … Continue reading
FourWhere Opens the Location Door
One of the biggest issues with the growing number of location-based services (Foursquare, Gowalla, Yelp, Blippy, etc.) is how difficult it can be to be a “watcher” as opposed to a “participant”. Many people, including myself, have no interest in … Continue reading
Find ME Online
Twitter- markevans: I've been doing a lot of messaging & usability work recently for start-ups. It's a nice change of pace from social media strategy & tactics
- markevans: The West Toronto Railpath is one of Toronto's new urban gems - http://bit.ly/byUfwG. It would be great to see something along Dupont.#bikes
- markevans: @delip You may want to make it easier to apply for the Twezr beta by putting a direct link on the home page. Right now, it's confusing.
- markevans: An interesting podcast on NPR about how technology and always being connected is affecting our brains and how we think: http://n.pr/cVScxF
- markevans: The problem with Apple's new Ping service, including the fact iTunes is not social via @techcrunch - http://tcrn.ch/bhc9Es #ping #apple