How I Can Help
Tell Your Story, Better
Consumers are time-strapped, multi-tasking, and let’s face it – they are about themselves, not you.
If you’re facing these challenges, I can help:
What do you offer?
You struggle to clearly articulated what your product delivers, the key benefits, and, as important, how you’re unique.
Are you sure?The stories told by employees are different and confusing, making it difficult for everyone to get on the same page.
What do you mean?
Your marketing and sales collateral fail to engage and excite potential customers. Your stories aren’t working.
Your story: grounded in process, delivered with clarity.
What you need:
A clear and well-articulated story
that lets people quickly and easily understand what you do and the value delivered.
A consistent story…
that is effectively told in different places: your Website, videos, one-pagers, presentations, etc.
A unique story…
that establishes a clear position within the competitive landscape
What you get:
A multi-step process…
that involves discussions, research and analysis into your company, products and marketplace.
A package of deliverables…
That includes value propositions, key benefits, elevator pitch and boilerplate that form the foundation for our market and sales efforts.
A competitive analysis…
that identifies the message of rivals, making it easier for you to stand out from the crowd.