Since being lured over to the Mac-Nation six months ago, it has been fascinating to see so many other people make a similar move. People, who a few years ago would have quickly dismissed the idea of moving to Mac as a complete non-starter, have decided to walk away from Windows. At the b5media meet-up last night, I was talking to a friend who said his entire company is preparing to move to Mac after being Dell laptop disciples for many years.
Part of their enthusiasm is that Parallels will continue to let them run Windows applications. For people unfamiliar with Parallels, it’s software that lets you run Windows (XP, Vista, etc.) on a Mac without having to reboot your computer. This is huge for people who are addicted to Microsoft’s applications such as Outlook, Internet Explorer and Project. My friend said Parallels, which sells for $79.95, is better than Apple’s Boot Camp software. In fact, he believes Apple should buy Parallels Inc. (Note: Given I have an unopened copy of Office 2004 for Windows, buying Parallels seems like a no-brainer vs. buying a copy of Office for Mac).
Aside from Parallels, I think Apple is also basking in the glow of the iPod factor. The coolness of owning an iPod is causing a lot of people to look at Macs, especially MacBooks, in a whole new way. It also helps that Macs come standard with so much user-friendly software such as iPhoto and GarageBand, which has been the way that I record podcasts.
Update: For some insight into why Apple customers are so fanatic and loyal, check out Blackfriars’ Marketing. Here’s an excerpt:
“The truth behind the scenes is not that Apple has a large group of customers that are too dedicated and passionate about their products, or the company as a whole. The reality is far more simple and obvious: Apple simply has a large group of very satisfied customers â€” and that’s the secret ingredient left out of nearly every analysis or op-ed piece that mentions these “zealots.”