Pornography has always been one of the dirty little secrets of the high-tech world. No one wants to talk about it much but porn is not only a huge online business but one of the most innovative industries in embracing new technology. The online porn industry’s size is colorfully illustrated by this video produced by Good Magazine, which provides the following titillating details (my apologies for the puns!):

– there are 372 million porn pages on the Web
– 25% of all search requests are porn related
– “sex” is the most popular search request
– $2.84-billion of online porn revenue was generated in the U.S. last year
– 12% of Web sites are porn-related
– the leading porn site is adultfriendfinder.com, which receives 7.2 million unique visitors a month (#49 overall)
– 89% of all online porn produced in the U.S.

When it comes to technology, the porn industry was one of the first to embrace the VCR, e-commerce and streaming video. It’s all about supply and demand.

Hat tip to TechCrunch for profiling the video. For more thoughts, check out Howard Lindzon.

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