what do you do?

“So, what do you do?”.

It’s a question you get asked when meeting new people, attending conferences, meeting for coffee or at a dinner party.

How good is your answer? Is it interesting? Do people ask more questions? Or does it generate a “meh” reaction, or prompt someone to talk about something else?

In my marketing consultancy, I run into many people who struggle with “So, what do you do?”. Their answers are confusing and not easy to understand. Rather than sparking a conversation, their answers are a show stopper.

To help people answer “So, what do you do?” with more confidence and clarity, I created a free video course called Story Spark. It features a framework and six videos that walk people through the key elements: who you serve, the key benefits and how you’re different.

It’s a user-friendly way to get people to rethink their answer to “So, what do you do?”. The framework breaks things down so you can focus on distinct elements rather than trying to tackle everything at the same time.

So, how do you get started?

Start by heading on over to the course. Then, provide your email address and a password. That’s it.

After signing up, I’ll send you the Story Spark framework, which you’ll use while watching the video. Print out the framework and you’re good to go.

The first step is writing down how you currently answer the question “So, what do you do?”. You’re drawing a line in the sand to articulate where you stand right now.

Then, watch the videos. As you move forward, take several cracks at the framework to see how each section changes. Be creative. Think out of the box and try new approaches.

“So, what do you do?” seems like a simple proposition. I mean, how hard can it be?

But having an engaging answer is powerful. It changes the dynamic because your story is interesting, intriguing and inspiring. It makes people ask more questions and lets you bring them into your universe.

Even if you’re happy with your current answer to “So, what do you do?”, it is always a good idea to explore new ideas.

Story Spark will make your story better, smarter and clearer. You should check it out today!

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Jump-start your marketing! 

My new book, Marketing Spark, delivers strategic and tactical guidance on how to embrace the power of story-driven marketing. Learn how to:
1. Create messaging that makes an impact
2. Develop a strategic roadmap for success.
3. Tactically leverage marketing channels.

Marketing Spark is an everyday resource featuring  fworksheets, templates, tools and case studies.
marketing spark