Writing a book is a labor of love.
You toil away for months (even years!) to create something that’s important to you.
And you hope that people (other than family and friends!) find your book interesting.
With a few lucky breaks, your book will sell a few hundred copies. Truth be told, writing a book is not about sales. It’s about creating something that matters to you.
A book’s words, sentences, and paragraphs allow your ideas to escape into the world. Then, anything is possible.
Each of my three books has a different story.
The first book, Investrends, was a child of the original dot-com boom (circa-1999/2000).
I was approached by a publisher looking to capitalize on the sudden fascination with technology stocks.
It was a straightforward proposition: talk about the emerging world of technology and put the spotlight on high-flying companies/investment opportunities.
In concept, the book had huge potential.
There was only one problem: the dot-com boom went bust just before the book was published.
The publisher’s plan to aggressively promote the book was quickly abandoned. Instead, the publisher shifted the spotlight to a book about losing weight. C’est la vie!
Let’s just say, it was a learning experience.
The second book, Storytelling for Startups, was self-inflicted.
Four years ago, brand storytelling emerged as a red-hot trend.
Brands had to become publishers and storytelling was how to connect with consumers.
Of course, storytelling has been around for hundreds of years. And brands have been telling stories for decades.
As a storyteller, I recognized that storytelling was sexy. Writing a book was a way that I could ride a wave to grow my business.
Inspired, I wrote the outline for “Story Spark” during a road trip through the U.S.
To be honest, “Story Spark” is a solid book. It looks at the power of story and how brands can embrace it in different ways.
“Story Spark” wasn’t the book that I wanted to write. It felt rushed and unfinished; something I’m sure every author laments about.
Given its shortcomings, I wanted to take another shot at it, particularly after going to an event in which David Meerman Scott launched the 5th edition of The New Rules of Marketing & PR.
For the new and improved edition of Story Spark, I’d simply rewrite a few chapters, insert new case studies, and some templates.
It was going to take a year to complete.
Well, that was the original plan.
The more I thought about a “new and improved” Story Spark“, the more it seemed a new book was a better idea.
Three years later, “Marketing Spark” was born.
In many respects, Marketing Spark is a shinier and more user-friendly version of Story Spark.
In other ways, it’s a new book. A better book.
I think Marketing Spark shines for several reasons.
Marketing Spark is a workbook for entrepreneurs looking to jump-start their marketing.
It features templates, worksheets, frameworks, and tools (and lots of graphics, illustrations, and photos) that help entrepreneurs turn ideas into tactical execution.
Marketing Spark is an everyday resource that sits on your desk rather than something that collects dust on a bookshelf.
Marketing Spark may not become a best-seller but it is a major accomplishment. It feels like something that was done properly – everything from book design and editing to the illustrations and graphics.
While three years to complete, Marketing Spark was ready when it was ready.
Does your B2B technology company need to attract more high-quality leads? I can jump-start your marketing powered by storytelling. My services include the development of marketing plans, strategic messaging, brand storytelling, and content marketing. Let’s have a conversation!