In a competitive landscape, it’s the little things that make a big difference.

An essential part of my beer league hockey is the post-game gathering. After our long-time local watering hole abruptly closed, we scattered to a number of other places.

I tried to convince the owner of a nearby restaurant that I regularly frequent to offer some “carrots” to new customers. One of my suggestions was a $5 pint of beer. Sadly, she did not take my advice, worried about walking away from a dollar or so.

Meanwhile, a bar around the corner started a draught beer special on Tuesday nights (as well as having more televisions). The lower prices convinced a bunch of hockey players to hang out at a new bar.

Bottom line: Sometimes, differentiating yourself from rivals takes a small move but has a major impact.