Successful selling is about three things: establishing trust, building confidence, and getting people to believe you.

It’s storytelling that reflects how customers experience your product and how it impacts their personal and/or professional lives.

It’s convincing people they’re making the right choice in a world chock-a-block with options.

The decision to buy your product is a no-brainer. Selling is not about pushing benefits, features, and prices; at least not in the early stages.

At some point, these are important but the competition is probably hawking the same benefits, features, and prices.

But if you can establish trust, confidence, and believability, everything else in the sales process is so much easier.