One of the keys to marketing success is setting expectations.

It is important to be clear what a customer will experience and the value that your product delivers.

It establishes the rules of engagement and, if done right, sets the stage for customer loyalty.

Here’s a good example of “setting expectations”:

expectationsI recently ordered iPhone lightning cables from Anker, which came highly recommended on Amazon.

When the cables arrived, the packaging was slick. More impressive was a booklet with two messages:

1. Information about how to connect with customer service (phone, email, and Website).

2. Suggestions about how to share my happiness with the product (tell a friend, Amazon review, social media).

This is customer-centric marketing that tells the customer that Anker really cares about their satisfaction.

As important, it starts the relationship on a positive note.

Jump-start your marketing! 

My new book, Marketing Spark, delivers strategic and tactical guidance on how to embrace the power of story-driven marketing. Learn how to:
1. Create messaging that makes an impact
2. Develop a strategic roadmap for success.
3. Tactically leverage marketing channels.

Marketing Spark is an everyday resource featuring  fworksheets, templates, tools and case studies.
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