Marketers overthink marketing.

We focus on product, data, competitive differentiators, channels, price, and the marketing mix.

But marketing that resonates, attracts, and engages is driven by one powerful concept:

Answer your customer’s questions.

Your customers are telling you about their pains, needs, interests, objections, aspirations, and goals.

They are looking for answers from customer success, sales, support, social media, and other customers.

To drive marketing, aggregate these questions and then prioritize the ones that will make prospects more informed and more confident about the value of your product.

Jump-start your marketing! 

My new book, Marketing Spark, delivers strategic and tactical guidance on how to embrace the power of story-driven marketing. Learn how to:
1. Create messaging that makes an impact
2. Develop a strategic roadmap for success.
3. Tactically leverage marketing channels.

Marketing Spark is an everyday resource featuring  fworksheets, templates, tools and case studies.
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