Marketers overthink marketing.
We focus on product, data, competitive differentiators, channels, price, and the marketing mix.
But marketing that resonates, attracts, and engages is driven by one powerful concept:
Answer your customer’s questions.
Your customers are telling you about their pains, needs, interests, objections, aspirations, and goals.
They are looking for answers from customer success, sales, support, social media, and other customers.
To drive marketing, aggregate these questions and then prioritize the ones that will make prospects more informed and more confident about the value of your product.