In general, I don’t pay for online content.

When so much is free, why pay for it?

That’s changed.

subscriptionsAmid COVID-19, the value of high-quality, insight writing is obvious and necessary…and needs to be supported.

Personally, I’m enjoying The Guardian, The New York Times, The Atlantic, Medium, and The Athletic.

So much to read, so little time (well, that’s entirely true anymore!).

As the world attempts to understand COVID-19, there’s an overwhelming amount of information. There are experts, quasi-experts, and people tossing out misinformation, ideas, and conspiracy theories.

So, who do you believe?

That’s where high-quality content comes into play and why it matters.

Good journalism involves research, objectivity, different perspectives, and a willingness to explore new ideas and trends.

It’s about embracing a story or an idea and doing their best to articulate them for public consumption.

Sadly, good journalism has lost its luster at a time when millions of people are creating content and many people consider themselves to be journalists or correspondents. Having a blog, Medium, or Twitter account does not make a journalist.

But good journalism and high-quality content matter, particularly now. As people seek better information, I believe that publications such as The New York Times, The Guardian, and The Atlantic will attract more attention and subscribers.

In fact, Mather Economics says there’s been a jump in digital subscriptions, leading a 3.3% increase in total average circulation.

Mind you, I’m biased because I was a newspaper journalist for 20 years. To me, high-quality journalism makes a difference. It engages, educates, entertains, and informs.

As more people purchase digital subscriptions, it will be interesting to see how many subscriptions are renewed when the global pandemic begins to retreat.

Will more people accept content subscriptions as part of their day-to-day like they’re happily using subscriptions for coffee, razor blades, and food? Here’s hoping, this is the new reality amid the new normal.