Hi. I’m Mark
I help B2B technology companies generate high-quality leads and sales.
Marketing focused on who and what matters to make an impact.
Here’s how I help fast-growing companies:
Over the past 10 years, I’ve worked with 100+ companies. I have seen and learned a lot along the way, and gained valuable insight into what makes marketing successful.
Using my frameworks and processes, I help fast-growing B2B companies embrace the power of storytelling to do marketing that drives leads, sales, customer engagement, and brand awareness. I deliver a unique combination of strategic guidance and tactical execution.
My expertise is developing messaging and brand positioning, marketing plans, and content that makes an impact. I work on a project basis, or I can serve as your part-time CMO. To learn more about how I can help with your marketing, let’s talk.
Here’s my story
I began my career as a technology reporter for the National Post and Globe & Mail. My entrepreneurial journey began during the dot-com boom when a friend convinced me to leave journalism to launch a software company. I worked with three startups before deciding to start a consulting business. Pretty soon, I was soon approached by entrepreneurs looking for help with storytelling, marketing strategies, and tactics. The rest, as they say, is history.
I write a blog about marketing and one of Canada’s leading newsletters, which features curated content about marketing, sales, and growth. I recently published a book, Marketing Spark, which helps entrepreneurs embrace story-driven marketing. I’m an advisor to The Next 36 and a mentor with the OCAD’s Imagine Catalyst program. When not working, I play a lot of hockey and tennis and take long summer vacations.
Blog Posts Written
Hockey/Tennis Games Weekly
“As we looked to refine and improve our messaging, Mark played a key role in providing guidance and perspective. Mark helped us explore new and creative opportunities from multiple stakeholders.”
If want to get the job done, Mark is your guy. He is tenacious and very organized. He also recognized when we were struggling to get content done and would jump in an offer to help. Probably the greatest asset that Mark brought to the team and the project was his collaborative nature. We worked through many scenarios and he guided us through two very large pivots in our thinking.
If you’re looking to develop clear messaging for your company/brand, Mark is the person you want to work with. He helped us develop our messaging and talking points for our target market – something we had struggled with for a long time. I highly recommend Mark!