Blog
In a Fast-Moving World, Visual Storytelling Matters More Than Ever
Note: This blog post is an excerpt from my new book, Marketing Spark, a guide for entrepreneurs looking to embrace the power of story-driven marketing. Featuring worksheets, templates, framework, tools, and step-by-step tactical instructions, it’s a workbook to make...
Four Reasons Why B2B Tech Companies Should Blog
To blog or not to blog, that is the question facing many B2B companies. Now, these days content marketing is all the rage. Every brand is publishing content. Every brand is looking to capture the spotlight. And blogging, in many ways, has taken a backseat to things...
The Keys to Creating a High-Performing Website
How well does your website perform? Does it attract visitors? Does it convert visitors? Is it engaging? Is it easy to navigate? These things are important given your website is often the place where many people start their journey with your brand. I have a client in...
What’s the Value and ROI of Brand Storytelling?
Note: This blog post is an excerpt from my new book, Marketing Spark, a guide for entrepreneurs looking to embrace the power of story-driven marketing. Featuring worksheets, templates, framework, tools, and step-by-step tactical instructions, it's a workbook to make...
Marketing Spark: A Book To Make Marketing Happen
It's been a couple of weeks since my new book, Marketing Spark, was published. It's a book that I've been working on for about 3 years and it's intended to provide entrepreneurs with strategic and tactical guidance so they can embrace the power of story-driven...
What’s Your Name: By Far, The Best Question To Ask Anyone
I was recently schooled by two six-year-olds...but in a good way. Let me tell you the story. I was delivering my new book, Marketing Spark to someone who I had interviewed. Their office was located beside a schoolyard full of kindergarten children. As I was locking up...
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