Blog
Can Marketers Leverage Reddit? (Grow Even Faster Newsletter)
My new job at Daisy Intelligence is great but the commute is awful. Who knew that traffic in suburban Toronto was as bad as downtown! The upside - as you can probably tell - is I have discovered podcasts. (Note: Stitcher is a great listening tool). One of my favorites...
Grow Even Faster Newsletter: MailChimp’s $700M Success Story
In this week's edition of Grow Even Faster, my weekly newsletter, the lead item is how MailChimp became a $700-million business without venture capital or an IPO. For nearly 20 years, the Atlanta-based company has chugged along to become the leaders in the email...
Grow Even Faster Newsletter: How to Attract Gen Z
Welcome to the latest edition of my newsletter, Grow Even Faster! Last week, I managed to escape the Daisy office in lovely suburban Toronto to attend the Growth Marketing Conference. One of the key themes was the value of brand positioning (aka messaging or brand...
Lessons For Marketers From Chris Davis’ Baseball Struggles
Four years ago, the Baltimore Orioles’ Chris Davis slammed 47 home runs and finished 14th in MVP voting. His skills as a heavy hitter encouraged the Orioles to sign Davis to a seven-year, $161-million contract. At the time, it seemed like a reasonable deal for one of...
The Grow Even Faster Newsletter: A.I is Going After Marketing
In Silicon Valley, there's a lot of excitement about the flurry of unicorn IPOs. Lyft went public recently (subsequently falling by 20%) while Pinterest and Uber (here's a look behind the scenes) are tracking towards going public. One of the realities of an IPO is...
A New And Exciting Marketing Adventure Blooms at Daisy
10 years ago, I lost my job at a startup amid the global financial crisis. Professionally, it was one of the best things that ever happened. It encouraged me to launch my own business, a marketing consultancy focused on strategy, messaging, and brand storytelling....
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