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The Grow Even Faster Newsletter: A.I is Going After Marketing
In Silicon Valley, there's a lot of excitement about the flurry of unicorn IPOs. Lyft went public recently (subsequently falling by 20%) while Pinterest and Uber (here's a look behind the scenes) are tracking towards going public. One of the realities of an IPO is...
A New And Exciting Marketing Adventure Blooms at Daisy
10 years ago, I lost my job at a startup amid the global financial crisis. Professionally, it was one of the best things that ever happened. It encouraged me to launch my own business, a marketing consultancy focused on strategy, messaging, and brand storytelling....
How Entrepreneurs Can Attract the Media Spotlight
For many entrepreneurs, it is frustrating to see the competition capture the media spotlight. For whatever reason, a rival attracted media coverage while you, who may have a better product or a more compelling story, sits unnoticed the sidelines. Truth be told,...
What Marketers Can Learn From The SNC-Lavalin Fiasco
In Canada, the SNC-Lavalin issue threatens to skewer the Liberals' prospects of re-election this fall. It has also raised serious questions about the independence of Canada's legal system and how people define "appropriate". For marketers, I believe the biggest lesson...
Why B2B Technology Companies Need to Be Great Storytellers
For the past few years, I have been waging a Don Quixote-like campaign to convince fast-growing B2B technology companies to tell better stories. I've written blog posts and a book, Marketing Spark, and done workshops. To be honest, it is a challenging and often uphill...
Four Ways to Discover If Your Strategic Messaging Resonates
A couple of weeks ago, I went through a buyer persona and messaging exercise with a client. We were attempting to identify the people who matter within their key verticals and then develop messaging that resonated. We want to create messaging that identified their...
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