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Working From Home 101 (The New Rules of Engagement)

Many people are now working from home due to COVID-19. Before jumping back into the world of cubicles, I spent 10 years #WFH as a consultant. Here are some tips. - Take a shower. It's easy to head downstairs for coffee and then slide into the home office. - Get...

Marketers Need to Stop Overthinking Marketing

Marketers overthink marketing. We focus on product, data, competitive differentiators, channels, price, and the marketing mix. But marketing that resonates, attracts, and engages is driven by one powerful concept: Answer your customer's questions. Your customers are...

The One Thing Every Marketer Must Do in 2020

Here's the one thing that every marketer needs to do in 2020. Connect with your customers. Meet, talk, survey, call, DM, and email them. Listen to them about their problems, needs, and successes. Solicit their ideas, feedback, and suggestions. Learn about new and...

DuckDuckGo and the Rewards of Going Against the Grain

A couple of weeks ago, I changed my default search engine to DuckDuckGo from Google. It was a decision based on privacy concerns; DuckDuckGo allows you to browse anonymously. Jumping off the bandwagon is hard. When everyone is using a particular product (or marketing...

The Importance of Setting Expectations for Customers

One of the keys to marketing success is setting expectations. It is important to be clear what a customer will experience and the value that your product delivers. It establishes the rules of engagement and, if done right, sets the stage for customer loyalty. Here's a...

Why Black Friday is a Marketer’s Nightmare

Black Friday is a marketer's nightmare. It's a time when prices rule and everything else (benefits, features, experiences, storytelling) hides in the background. Consumers, seduced by lower prices, buy want they want, not necessarily want they need while retailers...

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