Why The Growing and Enthusiastic Embrace of Cold-Calling?

The marketing world loves to jump on bandwagons or shiny new toys. A few years ago, it was social media. Then, content marketing became the belle of the ball, followed by storytelling. These days, cold-calling is being embraced as the hottest marketing and sales tool....

Eight Ways The Marketing Landscape Will Change in 2018, IMHO

The marketing world is always changing. New tools, platforms, and concepts emerge as brands look for different ways to attract and engage customers. For me, 2017 was highlighted by shifts in focus (small businesses vs. startups), new services, a new projects such as a...

How Much Does a Website Really Cost to Build?

What's the price-tag for a new or refreshed startup? Truth be told, I don't really know. It is a difficult question to answer because it depends on things such as the number of pages, bells and whistles, e-commerce capabilities and the ability to play nice with other...

When Is A Startup No Longer Considered a Startup?

I'm working with a client that has a beautiful and spacious office overlooking Lake Ontario. The company is growing like a weed and currently employs about 60 people. It's now a small business. When I worked for the company two years ago, there were 11 people sitting...

Sometimes, Entrepreneurial Success Takes Patience and Tough Slogging

I had coffee yesterday with an ex-client whose software business is beginning to see healthy growth. It now has more than 100,000 free and paid users and driving revenue growth from selling into large enterprises. It's a classic entrepreneurial success story. But it's...

Why Empathy is a Powerful and Necessary Marketing

Empathy. It's not a word mentioned by many marketers. We talk about engagement, conversations, and conversions. Sometimes, we develop buyer personas and, heck, some companies actually talk to their customers. Empathy should be part of a marketer's vocabulary. To do...

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