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Your Brand’s “Why” is Becoming More Important Than Ever

"We really need help articulating our why." This was a comment made by an executive at a large company while I was pitching him on the merits of a brand storytelling workshop. His comment resonated because over the past few months, "why" has beenf frequently...

Six Things I Learned From Seeing Tony Robbins Live

One of the things on my business bucket list has been to see Tony Robbins speak live. So, when I heard he was coming to Toronto, I couldn't pass up the opportunity. Last week, I headed off to a cavernous convention center in suburban Toronto, along with 6,000 other...

What The World’s Number One Golfer Can Teach Marketers

So what does it take to be the best in the world at what you do? Why you can go to school. You can take courses. You can have a mentor. You can work with really cool people. Justin Rose leveraged three other key components for success: patience, persistence, and...

Brand Storytelling is a Need to Have, Not a Nice to Have

To me, storytelling is a critical part of how fast-growing businesses grow faster. Storytelling allows brands to clearly articulate what they do, who they serve, and why it matters. Storytelling is powerful and an absolute necessity in a fast-moving, ultra-competitive...

Pissarro, Sisley, Renoir and the Power of Storytelling

Last weekend, I visited the National Gallery in Ottawa to see an exhibit featuring Impressionist paintings by artists such as Camille Pissarro, Alfred Sisley, and Renoir. It was impressive but there was a key element missing: storytelling. There was little information...

Storytelling: A Powerful Weapon to Use When Public Speaking

Public speaking is a challenge - whether it’s keynotes, panels or workshops. The audience is usually extremely well-informed. They have easy access to content on any topic, whether it’s thought leadership, strategic insight or tactical execution. In other words, they...

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