Want to Boost Your B2B & SaaS brand, And Drive leads and Sales Easier and Faster? I can help.

A fractional CMO is like eating your cake and having it, too. You get someone with experience without the full-time salary, perks, or options. A FCMO fills gaps and seize opportunities. They lead your team, provide strategic advice, and serve as a coach. A FCMO can also step aside when hiring a fractional CMO with different skills or a full-time CMO.

An FCMO is a part-time marketing leader. They’re like a seasoned coach who provides strategic direction, tactical oversight, and accountability. They become a key part of the leadership team and deal with multiple stakeholders.

A strategic advisor provides high-level guidance or tackles specific challenges. They’re less hands-on than a fractional CMO, deal with a few executives, and are not involved in the day-to-day operations. But they deliver valuable perspective and expertise.

I always start with brand positioning because I believe a compelling narrative underpins everything: marketing, sales, product development, hiring and raising capital. Armed with a good story, I’ll create a strategic plan focused on the right targets in the right places. Then, we’ll drive conversions and leads via highly-targeted advertising (Google, LinkedIn, Facebook), outbound campaigns, and content marketing. 

Plan the work. Work the plan. That’s strategic planning for B2B SaaS companies. Strategic planning provides a clear roadmap and helps to organize your activities, team, and resources. Without a strategic plan, you’re operating by the seat of your pants and guessing rather than knowing.

My approach is focused on generating leads, increasing sales, and building brand awareness. Clients typically see improved marketing success powered by clearer messaging that resonates with their target audience and enhanced brand awareness that drives engagement and conversion rates.

As a fractional CMO, I mostly work with SaaS companies but have experience with B2B service companies. I’ve consulted with companies in dozens of industries. Truth be told, they have similar marketing challenges and opportunities. I deploy the same methodology and processes to help them succeed.

Over the past 25 years, I’ve been a techn journalist, startup co-founder, marketing leader for VC-backed companies, and a marketing consultant for over 100 companies. I’ve been there and done that, so I bring unique experience and perspective.