In a fast-moving world teeming with options, you need to know how marketing will make an impact
Your marketing must be focused so you're doing the right things at the right time for the right target audiences. It's Marketing 101.
Without a strategic plan, you're making educated guesses. You're throwing spaghetti at the wall to see what sticks. You can't see how everything comes together to drive results.
Instead, create a strategic plan that moves your forward with structure and cohesion.