Goal: With low brand awareness and minimal marketing, daVinci was a six-month project that involved the development of messaging, a strategic plan and sales and marketing collateral.
Project: After a lot of heavy lifting, daVinci’s messaging was reimagined [“Create the Greatest Assortments Ever!”], its Website copy was refreshed, and new sales sheets were developed. This marketing collateral prepared in time for the National Retail Federation’s “Big Show” where it was well received by prospects.
“Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.”
– Ning Chiu, CEO, daVinci Retail