Experienced marketing leadership to help you focus on the target audiences and marketing channels that matter.

Spark Your B2B Marketing

Over the past 10 years, I have worked with 100+ B2B clients. I deliver strategic and tactical guidance to ensure that you’re marketing is focused on the right targets and the right places, supported by great content, storytelling, and data.

Strategic Brand Positioning

Storytelling and messaging is a game-changer. In a fast-moving world, the ability to quickly tell what you do, who you serve, and why it matters.

Deliverables: Brand narrative, positioning statement, elevator pitch, and competitive audit, and a competitive audit.

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How it works:

Creating brand stories and core messaging involves an in-depth look at your product, target audiences, how you’re unique, and the competition Using frameworks, we’ll collaborate to create a strategic story, value proposition, elevator pitch, positioning statement, key benefits, mission statement and vision statement.

What you get:

An in-depth document that includes the key deliverables, as well as interview notes with key stakeholders (customers, analysts, executives, and employees), and a competitive audit that explores and identities how rivals position themselves.

The document underpins your sales and marketing, offering guidance about what appears on your Website, social media, videos, sales and marketing collateral, presentations, investors decks, media outreach, and internal communications.

Content Marketing

Content matters more than ever. You need content that engages customers and, as important, drives conversions and leads.

I’ll create a detailed plan so you have the right content for the right target audiences in the right channels.

Deliverables: On-demand content that drives marketing and sales; everything from eBooks, blog posts, and Website copy to sales collateral.

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How it works:

What you get:

You’ll get compelling cost-effective and high-quality content that reflects the needs, interests, and aspirations of your customers.

  • Marketing content aligned with your SEO objectives.
  • Sales content such as product sheets and email marketing content.
  • Presentations that engage and educate

Digital Marketing Strategy

You have a great product but need more leads and sales. You need a high-performance marketing “engine” to accelerate your company’s growth and establish a roadmap for success.

Deliverables: A roadmap with your goals, buyer personas, tactical implementation plan, and how to measure results.

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How it works:

Using the Marketing Spark framework, I’ll help you create a plan focused on your goals and target audiences. It involves interviews with key stakeholders, an audit of your marketing and collateral, competitive review, and market research.

What you get:

A strategic plan that establishes marketing priorities so you can focus on what matters. It also includes:

  • Buyer personas to know who to engage and how their needs and interests align with your product.
  • The buyer’s journey to deliver the right marketing to attract and nurture leads.
  • Recommendations on the best formats and channels, goals and tactical best practices

Website Copywriting and Updates

As your business changes and grows, your Website has to be clear about what you do, who you serve, and why it matters.

With experience updating Websites, I’ll create copy that reflects your brand, products, and customers.

Deliverables: Better content that educates, engages, and entertains customers and, as important, drives conversions and leads.

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How it works:

Creating brand stories and core messaging involves an in-depth look at your product, target audiences, how you’re unique, and the competition Using frameworks, we’ll collaborate to create a strategic story, value proposition, elevator pitch, positioning statement, key benefits, mission statement and vision statement.

What you get:

An in-depth document that includes the key deliverables, as well as interview notes with key stakeholders (customers, analysts, executives, and employees), and a competitive audit that explores and identities how rivals position themselves.

The document underpins your sales and marketing, offering guidance about what appears on your Website, social media, videos, sales and marketing collateral, presentations, investors decks, media outreach, and internal communications.

Some of my customers

Call me. Let’s start.

Want to learn more about how I can help create marketing that actually works?
Send me an email or call me at 416-669-7028.

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People Say…

As Leonardo looking to drive growth, we needed messaging and a brand story that was compelling and clear to customers, partners and employees. Mark Evans led us through a process that was creative, engaging and collaborative

Mark Charlinski, Leonardo Worldwide

Mark did an impactful workshop with Stem Minds team on storytelling what we do. The approach and exercises were relevant and meaningful and allowed us to outline a better brand story.

Anu Bidani, StemMinds

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

Your marketing needs a strategic plan. Download my free eBook, “The 8-Step Guide to Marketing Success”