I help B2B technology companies generate more high-quality leads
Experienced leadership to operate, lead and build your marketing teams and focus on making the right strategic and tactical moves.
Spark Your Marketing
From working with 100+ clients over the past 10 years, I delivered strategic and tactical guidance to many fast-growing companies. A lot of my work involves CMO-for-Hire engagements in which I will lead, manage, and build marketing departments.
With experienced leadership, marketing can accelerate your company’s growth and establish a stronger competitive position.
My CMO-for-Hire service involves strategic and tactical guidance. I’m hands-on, collaborative, and committed to marketing that makes an impact.
I’ll work with your marketing teams so they’re more successful. I can also build a marketing team based on your activities and budgets.
I can help with:
- Brand positioning
- Strategic planning
- Content development
- Hiring (full, contracts, freelancers)
- Video development
- Analyst relations
- Public relations
Messaging and Brand Positioning
Great storytelling and messaging is a game-changer.
In a fast-moving world, the ability to quickly tell what you do, who you serve and why it matters resonates It makes consumers think about how your product could work for them and address their needs and problems.
Deliverables: Value propositions, positioning statement, elevator pitch, competitive audit, brand assessment and briefing.
Timeline: Four to six weeks.
How it works:
Creating brand stories and core messaging involves an in-depth look at your product, target audiences, how you’re unique, and the competition Using frameworks, we’ll collaborate to create a strategic story, value proposition, elevator pitch, positioning statement, key benefits, mission statement and vision statement.
What you get:
An in-depth document that includes the key deliverables, as well as interview notes with key stakeholders (customers, analysts, executives, and employees), and a competitive audit that explores and identities how rivals position themselves.
The document underpins your sales and marketing, offering guidance about what appears on your Website, social media, videos, sales and marketing collateral, presentations, investors decks, media outreach, and internal communications.
You’re looking to attract more leads and sales. You want a marketing plan to move forward with confidence, rather than doing things on the fly. You need a high-performance marketing “engine” to accelerate your company’s growth and establish a roadmap for success.
Deliverables: An in-depth roadmap that prioritizes your marketing efforts, buyer personas and buyer’s journey map, tactical implementation plan.
Timing: Four to six weeks
How it works:
Using my frameworks and workbooks, I’ll help you create a plan focused on your goals and target audiences. It involves interviews with key stakeholders and customers, an audit of your marketing and collateral, an in-depth review of competitors, and market research.
What you get:
A strategic plan that establishes marketing priorities so you can focus on what matters. It also includes:
- Buyer personas to know exactly how to engage with the people your product serves.
- The buyer’s journey to deliver the right content to attract and nurture leads.
- Brand positioning and messaging to connect with target audiences.
- Recommendations about the best marketing channels, goals and tactical best practices
To create a roadmap for success, it’s crucial to understand how your marketing has performed. What’s worked? What hasn’t worked and why? How can your marketing be improved? An in-depth exploration of all your marketing activities offers valuable insight to decide how to move forward in the best ways possible.
Deliverables: A report and briefing on your marketing and how it can be improved.
Timeline: One to two weeks.
How it works:
Supported by user-friendly worksheets, we’ll focus on everything marketing-related: your Website, social media, sales sheets, blog posts, video, newsletters, etc. We’ll take an honest look at how well each channel has performed and how to make improvements or changes in the marketing mix. The deliverable is a document that delivers a clear snapshot of what’s happened and why.
Some of my customers
As Leonardo looking to drive growth, we needed messaging and a brand story that was compelling and clear to customers, partners and employees. Mark Evans led us through a process that was creative, engaging and collaborativeMark Charlinski, Leonardo Worldwide
Mark did an impactful workshop with Stem Minds team on storytelling what we do. The approach and exercises were relevant and meaningful and allowed us to outline a better brand story.Anu Bidani, StemMinds
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
Your marketing needs a strategic plan. Download my free eBook, “The 8-Step Guide to Marketing Success”