I help B2B technology companies generate more customer engagement and high-quality leads
B2B Marketing That Makes an Impact
Connecting Your Brand to the People Who Matter
Your B2B marketing has to reflect your customers’ problems, needs, and goals. Strong brand positioning (and storytelling) is a key pillar for successful marketing and sales and ensures your brand is differentiated and aligns with strategic objectives.
Focus on the right people in the right places, and do the right things. Let’s create a B2B strategic roadmap for success that maximizes your marketing resources. Serve the people who matter and leverage the channels that deliver results and ROI.
Let’s make tactical execution happen – everything from content marketing and video to decks and sales collateral – to drive your marketing. As a fractional CMO, I’ll ensure marketing meets your goals, using your team and/or external partners.
In working with 100+ companies since 2008, I have developed a proven framework that drives B2B marketing success.
The Marketing Spark Framework
As Leonardo looking to drive growth, we needed messaging and a brand story that was compelling and clear to customers, partners, and employees. Mark led us through a process that was creative, engaging, and collaborative
Mark did an impactful workshop with Stem Minds team on storytelling what we do. The approach and exercises were relevant and meaningful and allowed us to outline a better brand story.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
Your marketing needs a strategic plan. Download my free eBook, “The 8-Step Guide to Marketing Success”