I help B2B technology companies generate more high-quality leads
Strategic planning and tactical execution to drive your business forward. Hands-on, engaged and focused on driving results.
We bring creativity, critical thinking, ideas and energy to your marketing.
Using frameworks, processes, and research, we’ll your tackle your problems and seize opportunities to jump-start your marketing.
You’re looking to attract more leads and sales. You want a strategic marketing plan to move forward with confidence, rather than doing things on the fly. You need a high-performance marketing “engine” to accelerate your company’s growth.
How it works:
Using my frameworks and workbooks, I’ll help you create a plan focused on your goals and target audiences. It features interviews with key stakeholders and customers, a review of your marketing activity and collateral, and market research.
What you get:
A strategic plan that establishes marketing priorities so you can focus on what matters. It also:
- Buyer personas so you’ll know exactly how to engage with the people your product serves.
- The buyer’s journey to deliver the right content and collateral to attract and nurture leads.
- Brand positioning and messaging to connect with target audiences.
- Recommendations about the best marketing channels, goals and tactical best practices
With a crystalized strategic plan, you can focus on tactical execution that drives leads, sales, brand awareness and customer engagement. Working with trusted partners, I can deliver brand positioning, strategic messaging, content marketing, search engine marketing, and more.
I can also help with:
- Search engine optimization
- Graphic design
- Social media
- Customer onboarding
- Email marketing
- PR/Media outreach
- Influence marketing
- Website copywriting
- Website design and development
I’ll get my hands dirty to assess how your marketing is performing. It’s a deep dive into the channels currently being used to see what’s working, what’s not, and what can be improved strategically and tactically.
How it works:
I’ll review your Website, marketing and sales collateral, social media, videos, content, and email campaigns to identify opportunities and make recommendations about strategic and tactical changes.
What you get:
A report that identifies your strengths, weaknesses and the paths to success not being used in your organization. I’ll put the spotlight on areas for improvement, as well as actionable recommendations for continued success.
A user-friendly way to access marketing expertise and experience without having to hire a full-time resource. To jump-start your marketing and establish a sustainable growth engine, I’ll work with your marketing team or manage freelancers and contractors.
How it works:
To provide customized strategic and tactical guidance, I’ll work on a monthly retainer to drive your marketing forward. It could be working in the office a day/week or bi-weekly, weekly update calls, or video chats. You’ll get the support you need to make marketing work.
How is Mark Evans different from other consultants and agencies?
Like you, I’m on an entrepreneur. I co-founded a startup and worked for three B2B technology companies so I know what it’s like to run a fast-growing business. I’m collaborative and take a big picture approach to your business. I’m an honest broker. I’m not afraid to tell you on an idea is off the mark – even if means getting less of your business.
Do we need to hire more people to help if we work with you?
To create a strategic plan and brand positioning, you’ll work with me. These are my areas of expertise and I’ve done this type of work with dozens of companies. To drive awareness, engagement, and tactical execution, I’ll use a group of trusted, strategic partners who have worked me on many projects. In many ways, it’s one-stop shopping.
Should I hire a marketing agency?
Depending on your needs, you could hire a marketing agency if you’re looking for a variety of services but they may not experience as startup or B2B entrepreneurs.
Why can’t I just hire a freelancer?
Freelancers are good for tactical execution but you need them to manage them to make sure they execute.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
Your marketing needs a strategic plan. Download my free eBook, “The 8-Step Guide to Marketing Success”