I make marketing work for fast-growing companies.

Through strategic guidance and tactical execution, I create marketing that drives brand awareness, customer engagement and sales growth.

My approach to marketing is underpinned by storytelling, creativity, and proven frameworks.

To propel your company’s growth, marketing matters.
Here’s how I can help:

Consulting

CMO-for-Hire & Coaching Services

Some of my cLIENTS

Latest Posts

How Great is Your Answer to: “So, What Do You Do?”

"So, what do you do?". It's a question you get asked when meeting new people, attending conferences, meeting for coffee or at a dinner party. How good is your answer? Is it interesting? Do people ask more questions? Or does it generate a "meh" reaction, or prompt...

Nine Reasons Fast-Growing Companies Fail With Marketing

Most startups and fast-growing companies are terrible at marketing. Some entrepreneurs believe they know marketing but they're fooling themselves. At the Igniter Conference recently, Rand Fishkin shared eight common marketing and growth hacking mistakes made by...

How Great is Your Answer to: “So, What Do You Do?”

"So, what do you do?". It's a question you get asked when meeting new people, attending conferences, meeting for coffee or at a dinner party. How good is your answer? Is it interesting? Do people ask more questions? Or does it generate a "meh" reaction, or prompt...

My Wildly Unsuccessful (But Fun) String of Side Projects

I've been a long-time sucker for side projects, even before side projects became sexy. Since launching my marketing consulting business in 2008, I have been involved in seven side projects: The Canadian Blog Directory: I thought that creating a place where people...

People Say…

Mark helped Limelight from day one by refining our messaging and turbo-charging our content marketing. He’s a great addition for startups looking to drive demand generation. Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs and very flexible with his work schedule.

Jonah Midanik, Limelight Platform

Mark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.

Matt Saunders, Ryerson Futures

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