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From the guy who helps entrepreneurs and fast-growing companies get their marketing right.

Most companies don’t know how to tell their stories effectively.
Here’s how I can help:

Tell Your Story, Better

Develop messaging that tells your story: what your product does, the value it delivers, how it’s unique and who it serves. Make it real, for real people.

Create Strategic Plans

Develop strategic roadmaps that drive your marketing goals and reflect priorities, budgets and the competitive landscape.

Connect With Your Audiences

Develop quality content, which is delivered to the right people in the right places: Websites, video, blogs, infographics, newsletters….and more.

My new book is out!

Storytelling for Startups: How Fast-Growing Companies Can Embrace the Power of Story-Driven Marketing.

The time for story-driven marketing is now. This book is designed for people who recognize that stories can give their companies a competitive edge, be a key part in creating a vibrant brand personality, and, in the process, drive higher sales.

Buy it now

Latest Posts

Successful Startup PR is Fueled by Relationships

On Reddit, Thomas Ranking from Dash Hudson offered up six lessons on how to “hack PR”. Number five on the list was “It’s a relationship!”, which talked about how startups need to “be nice to reporters, be helpful and tell them a great story”. While I definitely agree that relationships are important, they need to happen way before a startup seeks media coverage. This is not something that many startups consider or take the time to pursue because it involves a lot of grunt work, time, and effort. As important, there may not be an immediate dividend (aka media coverage). Rather than developing relationships, too many startups expect immediate coverage when they want it – and usually end up disappointed when it doesn’t happen. Here’s the thing about relationships: reporters and bloggers have a natural bias about people they know in the real world or digitally. It’s human nature to favour people already in your personal universe. When I was a newspaper reporter, entrepreneurs and PR people who I knew tended to get some of my time and interest while everyone else struggled to capture my attention. It’s the way of the world, particularly these days when reporters and bloggers are time-strapped and likely getting dozens of pitches a day. So how do startups building relationships with reporters and bloggers? Here are some simple steps: Create a list of the people who matter to your business – newspaper reporters, magazine writers, freelancers, bloggers, entrepreneurs who do guest writing, etc. The list could contain 10 to 100 names; it really depends on the size of your market and how much media...

The Six Steps to Messaging Epiphany

In a post last week, I talked about the challenges faced by many startups to develop effectiveness messaging. Today, I want to put the spotlight on a six-step approach to messaging that helps startups focus on their product, uniqueness, target audiences and competitors. A key part of the methodology is getting as much information as possible and then synthesizing it into talks to what a startup does and why it matters. Here’s a high-level summary of each step: Discovery: To kick off a messaging project, it’s important to get everything on the table. This includes information about a startup’s history, vision, management team and, of course, the product. You want to know what the product does, the problems it solves, benefits delivered and who needs it. You also want to get a handle on target audiences and how they make buying decision. And you want to learn about competitors – direct rivals (e.g. Google vs. Bing), indirect rivals (Freshbooks vs. Excel), strong rivals, struggling rivals and emerging rivals. This is a braindump that should leave no stone unturned. Research: Armed with a wealth of information from the discovery session, the next step is taking a deep dive into the marketplace and competitive landscape. This can involve industry reports, a review of media and blog coverage and an in-depth look at the competition, including their messaging, value propositions, key benefits and sales and marketing collateral. Ideally, research should also involve talking to potential or existing customers to learn about their needs and interests. This step begins to provide a rough framework for messaging by positioning a startup within the industry....

People Say…

Probably the greatest asset Mark brought to the team and project was his collaborative nature. We worked through many scenarios and he even guided us through two very large pivots in our thinking. Deb Krizmanich, PowerNoodle
Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs, and very flexible on his work schedule. Kerry Liu, co-founder, Rubikloud

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