I make marketing work for fast-growing companies.

Through strategic guidance and tactical execution, I create marketing that drives brand awareness, customer engagement and sales growth.

My approach to marketing is underpinned by storytelling, creativity, and proven frameworks.

To propel your company’s growth, marketing matters.
Here’s how I can help:

Consulting

CMO-for-Hire & Coaching Services

Some of my cLIENTS

Latest Posts

How Great is Your Answer to: “So, What Do You Do?”

"So, what do you do?". It's a question you get asked when meeting new people, attending conferences, meeting for coffee or at a dinner party. How good is your answer? Is it interesting? Do people ask more questions? Or does it generate a "meh" reaction, or prompt...

To Gate Your Content or Not Gate Content, That is the Question

Everyone says it's important to build an email list but it doesn't mean you have to gate all your content. Having a gate - making someone provide an email address - is a hassle and an aggravation. When prospects are gathering information, a gate is a barrier to entry....

How Great is Your Answer to: “So, What Do You Do?”

"So, what do you do?". It's a question you get asked when meeting new people, attending conferences, meeting for coffee or at a dinner party. How good is your answer? Is it interesting? Do people ask more questions? Or does it generate a "meh" reaction, or prompt...

The Sharing Economy’s Underrated Success Story: Libraries

There's a lot of talk about the sharing economy as companies such as Uber, Airbnb and Lyft become increasingly popular. But there is a successful part of the sharing economy that doesn't get much attention: libraries. Considered old school at a time when books are...

People Say…

Mark helped Limelight from day one by refining our messaging and turbo-charging our content marketing. He’s a great addition for startups looking to drive demand generation. Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs and very flexible with his work schedule.

Jonah Midanik, Limelight Platform

Mark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.

Matt Saunders, Ryerson Futures

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