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From the guy who helps entrepreneurs and fast-growing companies get their marketing right.

Most companies don’t know how to tell their stories effectively.
Here’s how I can help:

Tell Your Story, Better

Develop messaging that tells your story: what your product does, the value it delivers, how it’s unique and who it serves. Make it real, for real people.

Create Strategic Plans

Develop strategic roadmaps that drive your marketing goals and reflect priorities, budgets and the competitive landscape.

Connect With Your Audiences

Develop quality content, which is delivered to the right people in the right places: Websites, video, blogs, infographics, newsletters….and more.

My new book is out!

Storytelling for Startups: How Fast-Growing Companies Can Embrace the Power of Story-Driven Marketing.

The time for story-driven marketing is now. This book is designed for people who recognize that stories can give their companies a competitive edge, be a key part in creating a vibrant brand personality, and, in the process, drive higher sales.

Buy it now

Latest Posts

The Six Steps to Messaging Epiphany

In a post last week, I talked about the challenges faced by many startups to develop effectiveness messaging. Today, I want to put the spotlight on a six-step approach to messaging that helps startups focus on their product, uniqueness, target audiences and competitors. A key part of the methodology is getting as much information as possible and then synthesizing it into talks to what a startup does and why it matters. Here’s a high-level summary of each step: Discovery: To kick off a messaging project, it’s important to get everything on the table. This includes information about a startup’s history, vision, management team and, of course, the product. You want to know what the product does, the problems it solves, benefits delivered and who needs it. You also want to get a handle on target audiences and how they make buying decision. And you want to learn about competitors – direct rivals (e.g. Google vs. Bing), indirect rivals (Freshbooks vs. Excel), strong rivals, struggling rivals and emerging rivals. This is a braindump that should leave no stone unturned. Research: Armed with a wealth of information from the discovery session, the next step is taking a deep dive into the marketplace and competitive landscape. This can involve industry reports, a review of media and blog coverage and an in-depth look at the competition, including their messaging, value propositions, key benefits and sales and marketing collateral. Ideally, research should also involve talking to potential or existing customers to learn about their needs and interests. This step begins to provide a rough framework for messaging by positioning a startup within the industry....

Sometimes, Business Success is a Matter of Luck

For all the work that goes into developing, selling and marketing a product, sometimes success happens by chance or being in the right place at the right time. I was reminded of this reality during a recent meeting with a potential client. One day, an elderly gentleman walked into the company’s store to purchase a home appliance. A few days later, the customer returned. He was so pleased with the product’s performance that he had a proposal – he would help the company get its products into a number of major retailers. There were no strings attached. If sales happened, a commission would be paid. As promised, the 79-year-old gentleman, who had extensive experience in sales, followed through on his promise and become one of the company’s salespeople. The company enjoyed significant growth and, as important, the gentleman became a mentor to the company’s owner. Here are some important lessons: You never know when or where new opportunities will emerge, but you need to be ready to explore and embrace them. Sometimes, things happen after a lot of work and effort. Sometimes, success occurs due to serendipity – e.g. sitting beside someone at a conference or being introduced at a dinner party. The world is full of possibilities if you’re open to them. A good product is a powerful marketing vehicle. At the end of the day, I believe product is king if it delights customers. Marketing and sales play a key role in amplifying the benefits and value of a product, but the product needs to stand on its own two feet. There are lessons to be discovered from all kinds...

People Say…

Probably the greatest asset Mark brought to the team and project was his collaborative nature. We worked through many scenarios and he even guided us through two very large pivots in our thinking. Deb Krizmanich, PowerNoodle
Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs, and very flexible on his work schedule. Kerry Liu, co-founder, Rubikloud

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