Hi. I’m Mark
I help fast-growing companies do better marketing that makes an impact.
From strategic planning to tactical execution, I help you focus on marketing that matters to drive your business forward.
Here’s how I help fast-growing companies:
I work with clients in two ways: I provide consulting services to create marketing strategies and messaging and branding positioning. I help you do customer discovery create buyer personas and buyer journeys, and develop content to attract and nurture customers.
My CMO-for-hire service is customized to your goals and needs: everything from coaching and strategic guidance to working with your people and running your marketing activities. When your marketing is in good hands, you can focus on driving the business forward.
Here’s my story
My work with fast-growing companies began during the dot-com boom (in hindsight, not the best timing!) when a friend convinced me to leave newspaper journalism to launch a software company. I worked with three startups before getting laid off in 2008. Armed with a small severance package, I started a consulting business. Soon, I was approached by entrepreneurs looking for help with marketing strategies and tactics. The rest, as they say, is history.
I write a blog about marketing and one of Canada’s leading newsletters, which features curated content. I wrote a book, Storytelling for Startups, which helps entrepreneurs embrace story-driven marketing. I’m an advisor to The Next 36 and Venture for Canada and a mentor with the OCAD’s Imagine Catalyst program. When not working, I play a lot of hockey and tennis and take long summer vacations – most recently a six-week tour of Southeast Asia.
Blog Posts Written
Hockey/Tennis Games Weekly
“As we looked to refine and improve our messaging, Mark played a key role in providing guidance and perspective. Mark helped us explore new and creative opportunities from multiple stakeholders.”Jeff Goldenberg, Abacus
If want to get the job done, Mark is your guy. He is tenacious and very organized. He also recognized when we were struggling to get content done and would jump in an offer to help. Probably the greatest asset that Mark brought to the team and the project was his collaborative nature. We worked through many scenarios and he guided us through two very large pivots in our thinking.Brian McConnell, Wellington Consulting
If you’re looking to develop clear messaging for your company/brand, Mark is the person you want to work with. He helped us develop our messaging and talking points for our target market – something we had struggled with for a long time. I highly recommend Mark!Chris Gory, Insurance Portfolio Financial Services