I work with startups and fast-growing companies ready to jump-start their marketing efforts.
My strength is storytelling and delivering “foundational” services that establish a company’s marketing efforts and let them connect with target audiences. This includes core messaging, brand positioning, marketing strategies and content marketing/creation.
Using a hands-on, collaborative approach I work on a project basis - ideally for three to six months - so I can dig into a project. My approach is a velocity-driven, which means I like to push forward quickly, while still having clear objectives and goals.
While my expertise is marketing, I can also offer strategic and tactical counsel about product marketing and business development, and your other needs through a network of trusted suppliers.
So why do clients use my services?
- They need to tell better stories about what they do, how they’re unique, and why anyone – consumers, partners, investors, media/bloggers – would be interested.
- They want to jump-start their marketing efforts but don’t know how or where to begin, so they need someone to help with strategic planning and tactical implementation.
- They want high-quality content to support sales and marketing activities – everything from Websites and demo videos to email marketing, case studies and media/blog pitches.
- Their existing marketing efforts aren’t performing well, or they need to spark their digital marketing efforts.
Most of my clients have a product and sales, or they’re about to launch a product. What they don’t have or want is in-house marketing expertise, but they need to move forward with someone who has marketing, content and startup experience.
Before starting ME Consulting, I worked for four start-ups (Blanketware, b5media, PlanetEye and Sysomos), and spend 10+ years as an award-winning tech journalist with the National Post, Globe & Mail and Bloomberg News.
You can contact me at firstname.lastname@example.org or 416-669-7028.