about mark evansI help startups tell better stories (aka marketing).

I work with startups to articulate how they’re unique and the value customers get from their products. I’m focused on delivering “foundational” strategic and tactical services: marketing strategies, core messaging and content creation.

My clients have a budget for marketing and looking for someone who has marketing, content and startup experience. I work on a project basis, usually three to six months, which lets me get a solid grasp on a startup’s business, product and competitive landscape.

Before starting ME Consulting, I worked with four startups and spent 10+ years as an award-winning technology reporter with the National Post, Globe & Mail and Bloomberg News. I write a blog about startup marketing and a weekly newsletter featuring hand-picked startup content.


“Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs, and very flexible on his work schedule. I would recommend mark to anyone looking for clear, fast, and concise messaging.”  – Kerry Liu, co-founder, Rubikloud.

“Mark has a great ability to think both strategically and tactically about marketing and positioning. He quickly grasped the Zillidy business concept and created a comprehensive strategic and tactical marketing plan, and then helped to execute on the plan. – Steven Uster, Zillidy

“Mark worked with the Powernoodle team in developing our core market messaging. Probably the greatest asset he brought to the team and project was his collaborative nature. We worked through many scenarios and he even guided us through two very large pivots in our thinking”Deb Krizmanich, PowerNoodle