I work with startups to articulate how they’re unique and the value customers get from their products. Yes, I’m a consultant but my approach is strategy “lite” and tactics “heavy”. In other words, I’m big on getting things done.
My strength is delivering “foundational” strategic and tactical services: core messaging, brand positioning, marketing strategies and content creation.
My clients have a budget for marketing. While they don’t have in-house marketing expertise, they want to move forward with someone who has marketing, content and startup experience. I work on a project basis, usually three to six months, which lets me get a solid handle on a startup’s business, product and competitive landscape.
Before starting ME Consulting, I worked with four start-ups and spent 10+ years as an award-winning reporter with the National Post, Globe & Mail and Bloomberg News. I write a blog about startup marketing, as well as a popular startup newsletter.
“Mark has a great ability to think both strategically and tactically about marketing and positioning. He quickly grasped the Zillidy business concept and created a comprehensive strategic and tactical marketing plan, and then helped to execute on the plan. His in depth knowledge of his field and useful third party resources made my life easier and reduced the costs associated with executing on the plan” – Steven Uster, Zillidy
“Mark worked with the Powernoodle team in developing our core market messaging. The majority of our work was completed virtually and he was flexible in morphing his approach to using Powernodle as the the platform for his requirements gathering with us. Probably the greatest asset he brought to the team and project was his collaborative nature. We worked through many scenarios and he even guided us through two very large pivots in our thinking” – Deb Krizmanich, PowerNoodle