Hi. I’m Mark
I work with startups and fast-growing companies looking to create rock-solid marketing foundations.
I help my clients focus on what matters strategically and tactically to accelerate their growth.
I’m connected to startups and marketing through my consulting, blog, newsletter and advisory roles.
Here’s how I help startups:
I help startups and fast-growing companies accelerate their marketing – everything from messaging and brand positioning to strategic planning and creating sales collateral. I have worked with dozens of companies to drive more awareness, leads, and sales. Watch the video or visit the services page to learn more about how I can help you.
Here’s my story
My work with startups began during the dot-com boom (in hindsight, not the best timing!) when a friend convinced me to leave newspaper journalism to launch a software company. I went on to work with three startups before getting laid off in 2008. Armed with a small severance package, I started a consulting business. Soon, I was approached by startups looking for marketing and sales help. The rest, as they say, is history.
I write a blog about startup marketing and a popular newsletter that features curated startup content. I wrote a book, Storytelling for Startups, which helps entrepreneurs drive their marketing. I’m an advisor to The Next 36 and Venture for Canada, and a mentor with the OCAD’s Imagine Catalyst program. When not working, I play a lot of hockey and tennis and take long summer vacations.
Blog Posts Written
Hockey Games Weekly
Mark helped Limelight from day one by refining our messaging and turbo charging our content marketing. He’s a great addition for startups looking to drive demand generation. Mark helped us navigate the complicated messaging and content process of a big data solution. He was fast to learn the industry, attentive to our needs and very flexible with his work schedule.Jonah Midanik
If want to get the job done, Mark is your guy. He is tenacious and very organized. He also recognized when we were struggling to get content done and would jump in an offer to help. Probably the greatest asset that Mark brought to the team and the project was his collaborative nature. We worked through many scenarios and he guided us through two very large pivots in our thinking.Brian McConnell
If you’re looking to develop clear messaging for your company/brand, Mark is the person you want to work with. He helped us develop our messaging and talking points for our target market – something we had struggled with for a long time. I highly recommend Mark!Chris Gory