Blog

The $25,000 Recipe to Kick-Start Your Startup Marketing

It pains me when startups see marketing as a necessary evil. It troubles me that startups are reluctant to invest in marketing. It is antagonizing to read blog posts about how to do marketing with no money. For startups, marketing is a crucial element. It is as...

Education + Encouragement + Excitement = Successful Onboarding

Attracting a customer is hard, which is why free trials are popular with startups looking for traction. Even then, convincing a potential customer to jump on the bandwagon is a challenge unless they see clear benefits. With so many options, consumers pick and choose...

Two New Words for Startups: Profits and Frugality

It turns out that pigs can fly….and startups can actually focus on profits rather than pursuing growth at all costs. With startups having a tougher time attracting capital, they’re been forced – yes, forced! – on the bottom line and frugality....

Why Startup Marketing Begins with Why, What and Who

When startups finally decide to embrace marketing, they’re like kids in a candy store: they want to do everything right away. It’s an exciting proposition but unwieldy, confusing and a recipe for disappointment. By madly running in all directions, a...

Brands Need a Smarter, Strategic Approach to Content

In a world teeming with content, brands need to embrace a smarter, more strategic and customer-centric approach to content. It needs to be about delivering value and quality content, rather than volume for the sake of content. You can read more on Medium, which...

How I Became an Accidental Growth Hacker

For some reason, I have never liked the term “growth hacker“. It may have to do with the belief that growth hackers are omnipotent. They’re good at everything. If they were baseball players, they would be Willie Mays or Mike Trout. And I never...

Get my new book

Storytelling for Startups:
How startups and fast-growing companies can embrace the power of story-driven marketing Buy it now

About Mark Evans

I help startups and fast-growing companies tell better stories (also known as MARKETING.) Find out more about me and my services.