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How Great is Your Answer to: “So, What Do You Do?”

"So, what do you do?". It's a question you get asked when meeting new people, attending conferences, meeting for coffee or at a dinner party. How good is your answer? Is it interesting? Do people ask more questions? Or does it generate a "meh" reaction, or prompt...

Why Is Everyone So Afraid of Brand Storytelling?

Why do so many people laugh at the suggestion that storytelling matters in a digital age? When I read this sentence in a blog post by Erick Vermeulen, it was like someone had read my mind. It's not just me who believes that entrepreneurs and marketers dismiss...

Marketing Technology is Making Marketers Lazy and Ineffective

As digital marketing becomes more powerful and marketing automation pounds away at our inboxes, it feels like marketing is struggling to make an impact. Marketing technology is turning marketing into a game of digital bombardment. You barely touch someone's Website...

Marketing Coaching: Like Having a CMO in Your Back Pocket

For many entrepreneurs, marketing is a challenge. Trying to determine what to do, when to do it and how much to spend is difficult because the marketing landscape is busy and constantly evolving. To provide entrepreneurs with strategic and tactical guidance to...

To Accelerate Sales, Storytelling and Data Need To Kiss and Make Up

In my marketing business, I spend a lot of time advocating for brand storytelling...and a lot of time trying to convince companies to embrace it. One of the biggest challenges, particularly among startups, is that storytelling is regarded as a nice-to-have. It is...

Beware of Smooth-Talking Marketing Consultants

Marketing is sexy. The options are endless. It's easy to get excited about what's possible. At the same time, marketing is dangerous territory. You can be seduced by smooth-talking marketers. They'll promise you the moon and the stars while using language that...

To Gate Your Content or Not Gate Content, That is the Question

Everyone says it's important to build an email list but it doesn't mean you have to gate all your content. Having a gate - making someone provide an email address - is a hassle and an aggravation. When prospects are gathering information, a gate is a barrier to entry....

About Mark Evans

I help fast-growing companies grow even faster by creating marketing that actually works. Learn more about my services.

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