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Salespeople Need To Tell Stories, Not Sell Products

Consumers don't buy products. They buy experiences. They buy dreams. They buy a brighter, healthier, happier and more profitable future. Consumers don't buy features. They buy benefits. They buy cache. They buy status symbols. They buy what's cool, hip and sexy. This...

Old-School Personalized Marketing Makes a Comeback

Is your inbox pounded by drip marketing campaigns? Are you frustrated by retargeting technology that displays advertising for the same products on every Website? Does social media and content marketing feel like a never-ending parade? As much as technology makes...

Why Entrepreneurs Need to be Analog in a Digital World

I work out of a converted garage in my backyard. It's a quiet place to be creative and get work done. I almost like working there too much. After all, it makes for a 15-second commute. What I have realized, however, working from home is dangerous. It makes you...

Is Content Marketing A Waste of Time for Brands?

Last week, Intercom announced it was dropping the term "content marketing". In a blog post, John Collins argued the combination of "content" and "marketing" suggests that creating content is about marketing rather than generating value-added content. When I shared...

A Critical Inflection Point for Toronto’s Startup Ecosystem

Toronto's startup ecosystem has come a long way in the past five years. It wasn't that long ago that people talked about launching startups. Today, everyone is seemingly creating a startup. The energy is palpable at events such as TechTO, Startup Grind, CIX, and...

Does Content Just Have To Be Good Enough?

In a world teeming with digital content, does quality still matter? In a recent blog post, Mark Schaefer talked about how it is challenging for high-quality to attract an audience. There is simply too much competition noise. Solid insight and good writing Solid...

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About Mark Evans

I help startups and fast-growing companies tell better stories (also known as MARKETING.) Find out more about me and my services.