Blog

Should Startup Marketers Learn How to Design or Code?

At a time when “growth hackers” are revered like five-tool baseball players, marketers need to be multi-dimensional. It’s not enough to be a good writer, a savvy social media practitioner or a smooth-talking public speaker. Marketers need to be...

Without A Rock-Solid Marketing Foundation, Startups Are DOA

What’s the better approach: spending $1,000/month on marketing or spending $12,000 to establish a solid marketing foundation? In my mind, the answer is obvious: invest $12,000 to set the stage for marketing and sales success and, as important, meet the needs of...

Toronto Startup Ecosystem Jumps into the Spotlight….Finally

As someone who has been involved with Toronto’s startup community for the past 15 years, it’s always frustrating to read articles about the world’s leading startup ecosystems….and not see Toronto on the list. Cities in every continent are...

James Dyson: Entrepreneurial Genius or Simply Lucky?

In the last blog post, I looked at what makes startups successful. It is something that can be sliced and diced in many ways but, in many respects, it comes down to creating a product that addresses a need or solves a problem and delights. Entrepreneurial inspiration...

Is There a Recipe for Successful Startups?

Startups fail. It’s a harsh reality because startups are high-risk propositions. It is not something, however, that gets enough attention because success is celebrated while failure is shunted to the sidelines. But failure will likely receive more attention as...

Is Storytelling Losing Its Lustre?

I’m a big advocate of the power of storytelling. Storytelling is how I have attempted to differentiate myself from the army of other marketing consultants. Storytelling is the theme of a book I self-published last year, Storytelling for Startups. When I started...

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About Mark Evans

I help startups and fast-growing companies tell better stories (also known as MARKETING.) Find out more about me and my services.