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The Path for Success is a Marketing Strategy

Should fast-moving startups be marketing or do they need a marketing strategy? When driving awareness, leads and sales are a priority, it is easy to simply do marketing. Why plan when there are things to be written, posted, updated, nurtured and shared? The upside of...

Do You Really Have the Drive to be an Entrepreneur?

If you could do anything professionally, what would you do? Let’s assume you won the lottery but still want to keep busy. What would make you wake up in the morning? It’s a question a friend asked me recently after he attended a workshop that started with...

Startups Should Attack Excel Hell

If I were a VC, my fund would be focused on attacking Excel. I would finance startups that develop software for people looking to escape Excel Hell. People could say adios to spreadsheets, pivot tables, and macros. Instead, they would use software that was automated,...

When’s The Right Time to Hire a Startup Marketer?

When’s the right time for a startup to hire a marketer? It was a question that popped up recently during a conversation with a potential client. It is a startup with a product with the potential to strike a chord with small business owners. One of the keys to...

Why the Best Content is Developed With Purpose

The digital landscape is oozing with content as brands looking to drive inbound marketing, storytelling, awareness, lead generation and community stature. This content is designed to engage consumers but there’s a big and growing problem: too much content is...

How Much Of A Startup’s Operations Should Be Outsourced?

For startups, the ability to focus on what matters drives product development, sales, and happy customers. Given the importance of focus, here’s a question: how much should startups outsource? What activities can be delivered by external suppliers, and what...

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About Mark Evans

I help startups and fast-growing companies tell better stories (also known as MARKETING.) Find out more about me and my services.