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For Early-Stage Startups, Sales = Marketing

For most early-stage startups, marketing usually ranks behind product development and sales in terms of priorities and budget. Startups focus on building a product and then allocate resources to selling it. It’s a straightforward formula for business success,...

The Problem With Nice-to-Have Startups

It easier than ever to create a startup. You can turn an idea into an app or an online service relatively quickly and inexpensively. It explains why entrepreneurship is exploding and there are startups offering solutions for everything. The problem, however, is...

A Canvas to Spark and Propel Your Startup Storytelling

Most startups are focused on tackling a problem or creating a new way of doing something. Unfortunately, they don’t do a good job of telling stories about their products because it’s either not a priority or they don’t know how to do it. In working...

Becoming an Entrepreneur is a Bold, Courageous Leap

These days, it is sexy to be an entrepreneur. Startups are the New Black and being the master of your domain is better than toiling away in a cubicle. But being an entrepreneur is difficult. It’s a challenging not to have a regular paycheck, benefits or...

Should Startup Marketers Learn How to Design or Code?

At a time when “growth hackers” are revered like five-tool baseball players, marketers need to be multi-dimensional. It’s not enough to be a good writer, a savvy social media practitioner or a smooth-talking public speaker. Marketers need to be...

Without A Rock-Solid Marketing Foundation, Startups Are DOA

What’s the better approach: spending $1,000/month on marketing or spending $12,000 to establish a solid marketing foundation? In my mind, the answer is obvious: invest $12,000 to set the stage for marketing and sales success and, as important, meet the needs of...

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About Mark Evans

I help startups and fast-growing companies tell better stories (also known as MARKETING.) Find out more about me and my services.