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Where Are All of Canada’s Hot Water Startups?

Water. It's the one thing everyone needs to survive. Sadly, many people don't have access to water. According to Water. org, 663 million people live without access to safe water. That's staggering. There are also many places around the world suffering from drought....

What’s the Big Deal When it Comes to Hiring Marketers?

Apparently, it's a huge challenge hiring marketers. Georgiana Laudi says SaaS companies have difficulty finding senior marketing talent, while junior marketers lack mentorship and resources. Benji Hyam contends that marketers are hard to hire because they're good bull...

How to Discover Your Differences in an Ultra-Competitive Market

How’s your product or service different or unique? I’m talking different from competitors that look, feel and cost the same as your products. Truth be told, it’s difficult to be different amid fierce competition. But it’s important to be different to survive and...

The Dangers of Everyone Being a Digital Marketing Specialist

Does being a digital marketer feel like working on an assembly line? Day after day, you're asked to do the same thing. because digital marketing is dominated by specialists. How come? Given the growing number of channels and options, specific skills are required to...

Effective Sales Techniques from the Shawarma Guy

I love shawarma. I have become a shawarma aficionado, having done extensive "research" around downtown Toronto. I recently went to a new shawarma restaurant, which I will definitely visit again. Why? The owner is a natural salesman. As soon as my wife and I arrived,...

The Time Has Come to Abandon “Growth Hacking”

"Growth hacking" - apparently coined by Sean Ellis - has been around for a few years. It is an approach to digital marketing driven by data and a continuous cycle of experiments and analytics. It embraces the key pillars: customer attraction, acquisition, and...

About Mark Evans

I help fast-growing companies grow even faster by creating marketing that actually works. Learn more about my services.

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