Blog

Do Data-Driven Metrics Kill Marketing Creativity?

As a writer, creativity is everything. Words matter. Tone matters. Sentence structure and paragraphs matter. So it was troubling to have a conversation with a new client's marketing person about a Website refresh. Aside from making the Website beautiful, I want to...

How to Develop Taglines That Make an Impact

Taglines are strange creatures. People say that no one ever bought a product based on a tagline. Then again, taglines work for Apple ("Think Different"), Nike ('Just Do It", and McDonald's ("I'm Lovin' It"). Good taglines inspire, motivate, intrigue, instigate,...

A 7-Step Marketing Strategy Framework For Fast-Growing Companies

Do you have a marketing strategy? Do you have a roadmap for success? Surprisingly, many fast-growing companies don't have a marketing strategy. Sadly, their marketing takes a shot-gun approach, which means doing a variety of things and crossing their fingers that some...

Expanding My Business Beyond Beyond Startups and Storytelling

Every business evolves as markets, customers, and product change. Since launching my consulting business in 2008, I have shifted directions a couple of times. After a couple of years in business, I moved into startup marketing from social media. I was being approached...

Who Really Has The Time For Long-Form Content?

In a fast-moving, multitasking world, there is growing enthusiasm for long-form content. According to a blog post by Katie Wolf, it boosts SEO, makes you an industry authority, and drives leads. Long-form content is an approach embraced by people such as...

Salespeople Need To Tell Stories, Not Sell Products

Consumers don't buy products. They buy experiences. They buy dreams. They buy a brighter, healthier, happier and more profitable future. Consumers don't buy features. They buy benefits. They buy cache. They buy status symbols. They buy what's cool, hip and sexy. This...

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About Mark Evans

I help startups and fast-growing companies tell better stories (also known as MARKETING.) Find out more about me and my services.