Blog

How Much Of A Startup’s Operations Should Be Outsourced?

For startups, the ability to focus on what matters drives product development, sales, and happy customers. Given the importance of focus, here’s a question: how much should startups outsource? What activities can be delivered by external suppliers, and what...

Startups Need to Embrace the Power of Minimalism

Over the past few months, I have been exploring the concept of minimalism. It’s about living with less so you can enjoy life more. It involves fewer belongings, commitments, and distractions. [For more insight, check out No Sidebar]. In a consumer-driven world,...

The Decision-Making Dilemma: Data or Trusting Your Gut

During a recent vacation to Italy, I experienced a decision-making crisis. I drove into the middle of Montepulciano. It could have been a disaster because cars are not allowed to venture into the old part of town, which has crazily narrow streets. Fortunately, a...

Seven Stupid Mistakes Made by Startups

Startups are risky propositions but too many entrepreneurs shoot themselves in the foot by making stupid mistakes. Armed with ideas and enthusiasm, Their efforts are under-mined by mistakes that could easily be avoided. These include: Not talking to customers on a...

A Big, Beautiful Bundle of Startup Content

Note; The deadline to buy the Ultimate Startup Bundle is Aug. 8 at midnight. Since I published “Storytelling for Startups”, the rewards have been amazing. Writing a book has been a great way to build my brand, connect with entrepreneurs, and differentiate...

Sadly, The World Doesn’t Need Another Gelato App

In Europe, gelato is sold everywhere. But how does one decide where to buy gelato? What about a gelato app that makes it easy to find the best options? A quick search suggests these apps exist, such as this one. The question, however, is whether the world needs gelato...

Get my new book

Storytelling for Startups:
How startups and fast-growing companies can embrace the power of story-driven marketing Buy it now

About Mark Evans

I help startups and fast-growing companies tell better stories (also known as MARKETING.) Find out more about me and my services.