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How Great is Your Answer to: “So, What Do You Do?”

"So, what do you do?". It's a question you get asked when meeting new people, attending conferences, meeting for coffee or at a dinner party. How good is your answer? Is it interesting? Do people ask more questions? Or does it generate a "meh" reaction, or prompt...

Nine Reasons Fast-Growing Companies Fail With Marketing

Most startups and fast-growing companies are terrible at marketing. Some entrepreneurs believe they know marketing but they're fooling themselves. At the Igniter Conference recently, Rand Fishkin shared eight common marketing and growth hacking mistakes made by...

My Wildly Unsuccessful (But Fun) String of Side Projects

I've been a long-time sucker for side projects, even before side projects became sexy. Since launching my marketing consulting business in 2008, I have been involved in seven side projects: The Canadian Blog Directory: I thought that creating a place where people...

The Importance of Giving Yourself the Time and Freedom to Think

                  I walked home from my parent's house yesterday. It was raining but the weather is unseasonably warm in Toronto this year - global warming, anyone? Since it was raining and because I had 20 minutes alone, I decided not to look at my iPhone. No...

Four-Word Stories Are Short, Sweet and Really Powerful

A few years ago, I read a blog post by James Buckhouse on the effectiveness of four-word stories. It had a huge impact on how I approach and teach storytelling. When launching a new business, Buckhouse says that four words are powerful because they make entrepreneurs...

How to Quickly Create a One-Page Marketing Plan

At the Small Business Marketing Forum last week, I did a workshop on how to create a marketing strategy. The workshop features exercises and templates to help people get their heads around goals, target audiences buyer personas, and the buyer's journey. It gives them...

Why Great Storytelling is More Important Than Ever

When I was writing my book, Storytelling for Startups, in 2015, I scrambled to get it published after recognizing that storytelling was poised to become a huge trend. And while storytelling is super-trendy and probably over-hyped, it is amazingly important. Brands...

About Mark Evans

I help fast-growing companies grow even faster by creating marketing that actually works. Learn more about my services.

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