Find ME Online
Twitter- markevans: I've been doing a lot of messaging & usability work recently for start-ups. It's a nice change of pace from social media strategy & tactics
- markevans: The West Toronto Railpath is one of Toronto's new urban gems - http://bit.ly/byUfwG. It would be great to see something along Dupont.#bikes
- markevans: @delip You may want to make it easier to apply for the Twezr beta by putting a direct link on the home page. Right now, it's confusing.
- markevans: An interesting podcast on NPR about how technology and always being connected is affecting our brains and how we think: http://n.pr/cVScxF
- markevans: The problem with Apple's new Ping service, including the fact iTunes is not social via @techcrunch - http://tcrn.ch/bhc9Es #ping #apple
Category Archives: Advertising/Marketing
The Joys of Analog Retailing
The CBC’s Jian Ghomeshi had an interesting “essay” a couple of days ago on his show “Q” in which he talked about how there was a place within the book retailing landscape for independent, big-box and digital stores. His comments … Continue reading
What Happens When Everyone's Into Social Media?
While social media attracts a lot of attention, it is still early days. Many companies aren’t even looking at social media, while many others are cautiously exploring their options. This will probably change over the next few years as social … Continue reading
Twitter Ads Won't Work
With some time to think about Twitter’s foray into the world of advertising, I’ve come to the conclusion that, at best, it’s going to be a modest success. It may generate enough revenue to support Twitter’s operations but likely nowhere … Continue reading
Just Say No to the Yellow Pages
For the past few years, I’ve been pounding the table about how people should be able to opt-out from getting the Yellow Pages directory. After all, who really uses the Yellow Pages when you can look things up on the … Continue reading
Apple Tablet: Bestest, Coolest, Greatest Thing Ever!!!!
The high-tech world goes gaga for new and shiny products. It’s how the industry manages to convince people to purchase things they have already have, things they don’t really need, or things that they’ll probably buy in time. The marketing … Continue reading
Has Pepsi Tipped the Social Media Scales?
For all the talk about social media marketing (and there’s been a lot of it this year), the biggest news of the year may be Pepsi’s decision to abandon the Super Bowl. Instead, Pepsi will be embracing a $20-million social … Continue reading
2010: The Spotlight on Social Media ROI
In 2009, social media was enthusiastically embraced by a growing number of companies who recognized its potential as a new and valuable communications, marketing and sales tool. The attention on social media was propelled by the fact it’s becoming increasingly … Continue reading
"iTunes for Magazines" Will Work But…
In a world in which content has become a free commodity, it has been puzzling to see magazines participating in the free-for-all. It’s a market many magazines should be avoiding or, at least, only have a light presence. Why? The … Continue reading
The Recession's Over….I Think
It goes without saying that things have been pretty grim economically over the past year – millions of people have been laid off or restructured, while consumer spending has plummeted as people decide to hold off purchases after a decade-long … Continue reading