I work with startups that want to tell better stories and, at the same time, establish a marketing engine to drive awareness, leads and sales.
My approach is collaborative and engaged. I work on project basis, usually three to six months, which lets me gain solid insight into your business, industry and goals.
My services include:
- Core messaging and brand positioning to articulate your unique value propositions, key benefits and how to outflank rivals. This is where I start with most clients as it establishes a solid foundation to layer on other marketing and sales activities.
- Strategic planning and tactical execution plans to help startups create marketing roadmaps that meet the needs of your target audiences and drive business metrics.
- Content marketing: High-quality content for Websites, videos, blog posts, infographics, email newsletters, case studies and press releases delivered on a monthly or subscription basis.
- Product marketing: Strategic and tactical insight on how your product should be positioned, priced and promoted within the marketplace.
If you’d like more information, contact me via e-mail or call 416-669-7028.