I help startups tell better stories. It’s a dog eat dog word: startups that tell good stories, win; startups that don’t, lose. I’m a hands-on and engaged collaborator who provides startup entrepreneurs with strategic insight and tactical execution to accelerate their marketing activities. 

My services include:

core messagingTelling Your Story, Better (aka messaging and positioning): It’s about being good at telling the world what you do, showing the value of your products (what’s in it for me, the customer?), identifying target audiences, and being clear about how you’re unique. 

marketing strategyBuild a marketing engine to help startups establish a well-defined strategic roadmap that prioritizes activities that drive the sales funnel. As important, I deliver tactical execution plans that make it clear what needs to happen to launch effective marketing campaigns.

content marketingReach your audience with high-quality content for Websites, videos, blog posts, infographics, newsletters, case studies, etc. It’s content that engages, educates and entertains, which motivates prospects to turn into customers.

Let’s talk about how I can help meet your marketing needs. Send me an e-mail or call 416-669-7028.