I work with startups looking tell better stories and, at the same time, establish a marketing engine to drive brand awareness, leads and sales.
My approach is collaborative and engaged. I work on project basis, usually three to six months, which lets me gain solid insight into your business, industry and goals.
My services include:
Core messaging to clearly articulate unique value propositions, key benefits and how to outflank rivals. This establishes a solid foundation to layer on other marketing and sales activities. Core messaging can be purchased on a standalone basis or part of a large project with the services listed below.
Strategic planning to help startups create marketing roadmaps that meet the needs of target audiences and drive the sales funnel. This leads to the development of a tactical execution plan that identifies the best opportunities and key channels to drive sales.
Content marketing: Planning and creation of high-quality content for Websites, videos, blog posts, infographics, email newsletters, case studies and press releases delivered on an as-needed or subscription basis. This provides startups with a cost-effective way to get the content needed to resonate with target audiences.
Product marketing: Strategic and tactical guidance on how products should be positioned, priced and promoted, and how they are different from rivals. For a startup, having a third-party perspective is an important complement to your focus on developing a product that meets a need.
Website Audit: Learn how the performance of your Website can be improved. I’ll review the messaging, content and UX to identify problems and make recommendations on how to make improvements.
If you’d like more information, contact me via e-mail or call 416-669-7028.