I help you tell better stories
It’s a dog eat dog world. Brands that tell good stories, win; brands that don’t, lose.
I provide startups and entrepreneurs with strategic insight and tactical execution to accelerate their marketing activities. Hands-on, engaged and collaborative.
Tell Your Story, Better
Develop clear messaging that tells your story: what your product does, the value it delivers, and who it serves. Make it real, for real people.
Identity Storytelling Opportunities
Define how to engage your target audiences with strategic and tactical plans that reflect goals, priorities and the competitive landscape.
Connect With Your Audiences
Create high quality content, which is delivered to the right people in the right places: video, blogs, infographics, newsletters….and more.
How I Work (my five-step approach)
Focus on the customer, product and marketplace
A key part of marketing success is having a strong grasp on a customer’s needs, goals and interests, and how they make buying decisions. You also want insight into what rivals are doing.
Establish your priorities
Driving marketing goals hinges on effectively doing things that deliver a return on investment and effort. This provides a well-defined roadmap for short and long-term needs.
Create an engaging story
Standing out from the crowd is driven by clearly articulated what you do, the value delivered by your products, and who’s being served. A compelling story and messaging establish the foundation for marketing success.
To connect with your audiences, you need content (aka stories) – Websites, videos, infographics, etc. – created by myself, or by a network of trusted suppliers (aka The Federation).
Develop a marketing plan
Who are the audiences for your stories and how do you connect them? As important, you need to align resources (people, time and money) with your tactical objectives, and be track your progress.