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Latest Posts
Four Ways to Discover If Your Strategic Messaging Resonates
A couple of weeks ago, I went through a buyer persona and messaging exercise with a client. We were attempting to identify the people who matter within their key verticals and then develop messaging that resonated. We want to create messaging that identified their...
Do Blogs Still Have Any Value for Marketing?
I recently read an article by Ramona Sukhraj asking whether blogging for marketing is dead. Clearly, the title was linkbait but it raised an interesting question about the value of blogging. While there are millions of blogs and lots of content is generated, many of...
People Say…
Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.
Ning Chiu, daVinci RetailGet on the List
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