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B2B Marketers and Salespeople Need To Stop Pushing Prospects So Hard
In a digital world teeming with calls-to-action (aka CTAs), there is a tsunami of opportunities for prospects and customers to download, register, sign up, subscribe, get a demo, learn more, read, and see how. All it takes is an email address to receive free eBooks,...
More Marketers Need to Move Like Justin Trudeau
As next year's federal election begins to gear up, Justin Trudeau has a new marketing technique: he's making telephone calls to random people. And he's willing to have a half-hour conversation about a variety of issues. In a Toronto Star column, Susan Delacourt wrote...
People Say…
Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.
Ning Chiu, daVinci RetailMark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.
Matt Saunders, Ryerson FuturesAs Industrial SkyWorks looked to accelerate its growth, Mark provided with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
Michael Cohen, Industrial SkyWorksGet on the List
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