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Working From Home 101 (The New Rules of Engagement)

Many people are now working from home due to COVID-19. Before jumping back into the world of cubicles, I spent 10 years #WFH as a consultant. Here are some tips. - Take a shower. It's easy to head downstairs for coffee and then slide into the home office. - Get...

Marketers Need to Stop Overthinking Marketing

Marketers overthink marketing. We focus on product, data, competitive differentiators, channels, price, and the marketing mix. But marketing that resonates, attracts, and engages is driven by one powerful concept: Answer your customer's questions. Your customers are...

People Say…

Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.

Ning Chiu, daVinci Retail

Mark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.

Matt Saunders, Ryerson Futures

As Industrial SkyWorks looked to accelerate its growth, Mark provided with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.

Michael Cohen, Industrial SkyWorks

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Jump-start your marketing! 

My new book, Marketing Spark, delivers strategic and tactical guidance on how to embrace the power of story-driven marketing. Learn how to:
1. Create messaging that makes an impact
2. Develop a strategic roadmap for success.
3. Tactically leverage marketing channels.

Marketing Spark is an everyday resource featuring  fworksheets, templates, tools and case studies.
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