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Does Your Company Have a Killer Four-Word Story?
When I do strategic messaging or storytelling workshops, one of my favorite exercises is having people create four-word stories. I'm looking for them to succinctly and accurately say what their companies make or do...in four words. If you can nail what you do in four...
Does Your B2B Website Really Need a Redesign?
Website redesigns are sexy, exciting and tantalizing. They're also often seen as relatively straightforward propositions. All it takes is a fresh coat of paint to create a new and compelling digital presence. I mean, how hard is a new design in a world teeming with...
People Say…
Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.
Ning Chiu, daVinci RetailMark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.
Matt Saunders, Ryerson FuturesAs Industrial SkyWorks looked to accelerate its growth, Mark provided with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
Michael Cohen, Industrial SkyWorksGet on the List
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