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More Marketers Need to Move Like Justin Trudeau

As next year's federal election begins to gear up, Justin Trudeau has a new marketing technique: he's making telephone calls to random people. And he's willing to have a half-hour conversation about a variety of issues. In a Toronto Star column, Susan Delacourt wrote...

Six Lessons About Messaging From Working with 100+ Entrepreneurs

In a fast-moving world, it’s important to have messaging that tells people what you do, who you serve, and how you’re unique. Simply put, people want to quickly know how your brand or product is relevant. It’s Marketing 101. Yet many businesses struggle with bad...

People Say…

Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.

Ning Chiu, daVinci Retail

Mark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.

Matt Saunders, Ryerson Futures

As Industrial SkyWorks looked to accelerate its growth, Mark provided with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.

Michael Cohen, Industrial SkyWorks

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