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Amazing Brand Storytelling Starts By Capturing Ideas and Opportunities
Earlier this week, I did a keynote about why storytelling matters and the keys to success. Let me tell you that starting a presentation with a photo of Donald Trump was a great attention-grabber! (Note: In many respects, I see him as one of the leading - and most...
Your Brand’s “Why” is Becoming More Important Than Ever
"We really need help articulating our why." This was a comment made by an executive at a large company while I was pitching him on the merits of a brand storytelling workshop. His comment resonated because over the past few months, "why" has beenf frequently...
People Say…
Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.
Ning Chiu, daVinci RetailMark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.
Matt Saunders, Ryerson FuturesAs Industrial SkyWorks looked to accelerate its growth, Mark provided with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.
Michael Cohen, Industrial SkyWorksGet on the List
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