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Latest Posts

Why Black Friday is a Marketer’s Nightmare

Black Friday is a marketer's nightmare. It's a time when prices rule and everything else (benefits, features, experiences, storytelling) hides in the background. Consumers, seduced by lower prices, buy want they want, not necessarily want they need while retailers...

Why I Don’t Trust Anyone in My Inbox Anymore

I don't trust my inbox anymore. When I receive an email from the bank, Netflix, PayPal, eBay, etc., I consider them spam or phishing rather than authentic. Spoofing has become so complex and sophisticated, it's increasingly challenging to tell what's real and what's...

People Say…

Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.

Ning Chiu, daVinci Retail

Mark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.

Matt Saunders, Ryerson Futures

As Industrial SkyWorks looked to accelerate its growth, Mark provided with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.

Michael Cohen, Industrial SkyWorks

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My new book, Marketing Spark, delivers strategic and tactical guidance on how to embrace the power of story-driven marketing. Learn how to:
1. Create messaging that makes an impact
2. Develop a strategic roadmap for success.
3. Tactically leverage marketing channels.

Marketing Spark is an everyday resource featuring  fworksheets, templates, tools and case studies.
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