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Latest Posts

Four Ways to Discover If Your Strategic Messaging Resonates

A couple of weeks ago, I went through a buyer persona and messaging exercise with a client. We were attempting to identify the people who matter within their key verticals and then develop messaging that resonated. We want to create messaging that identified their...

Do Blogs Still Have Any Value for Marketing?

I recently read an article by Ramona Sukhraj asking whether blogging for marketing is dead. Clearly, the title was linkbait but it raised an interesting question about the value of blogging. While there are millions of blogs and lots of content is generated, many of...

People Say…

Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.

Ning Chiu, daVinci Retail

Mark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.

Matt Saunders, Ryerson Futures

As Industrial SkyWorks looked to accelerate its growth, Mark provided with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.

Michael Cohen, Industrial SkyWorks

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