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Brand Storytelling is a Need to Have, Not a Nice to Have

To me, storytelling is a critical part of how fast-growing businesses grow faster. Storytelling allows brands to clearly articulate what they do, who they serve, and why it matters. Storytelling is powerful and an absolute necessity in a fast-moving, ultra-competitive...

Pissarro, Sisley, Renoir and the Power of Storytelling

Last weekend, I visited the National Gallery in Ottawa to see an exhibit featuring Impressionist paintings by artists such as Camille Pissarro, Alfred Sisley, and Renoir. It was impressive but there was a key element missing: storytelling. There was little information...

People Say…

Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.

Ning Chiu, daVinci Retail

Mark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.

Matt Saunders, Ryerson Futures

As Industrial SkyWorks looked to accelerate its growth, Mark provided with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.

Michael Cohen, Industrial SkyWorks

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