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The One Thing Every Marketer Must Do in 2020

Here's the one thing that every marketer needs to do in 2020. Connect with your customers. Meet, talk, survey, call, DM, and email them. Listen to them about their problems, needs, and successes. Solicit their ideas, feedback, and suggestions. Learn about new and...

DuckDuckGo and the Rewards of Going Against the Grain

A couple of weeks ago, I changed my default search engine to DuckDuckGo from Google. It was a decision based on privacy concerns; DuckDuckGo allows you to browse anonymously. Jumping off the bandwagon is hard. When everyone is using a particular product (or marketing...

People Say…

Mark helped us understand what wasn’t working and quickly came up with a new direction for our messaging and marketing strategy. He was able to set up daVinci with the building blocks for long-term success in a relatively short period of time.

Ning Chiu, daVinci Retail

Mark is a gifted resource who helped us develop marketing and communication strategy as well as dive into the tactical programs he mapped out for us until we found a resource to handle the ongoing work. He’s a very detail-oriented marketer. I would highly recommend him.

Matt Saunders, Ryerson Futures

As Industrial SkyWorks looked to accelerate its growth, Mark provided with strategic marketing guidance. He played a key role in updating our story and messaging, as well as a refresh of our Website. His willingness to roll up his sleeves was impressive and appreciated.

Michael Cohen, Industrial SkyWorks

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Jump-start your marketing! 

My new book, Marketing Spark, delivers strategic and tactical guidance on how to embrace the power of story-driven marketing. Learn how to:
1. Create messaging that makes an impact
2. Develop a strategic roadmap for success.
3. Tactically leverage marketing channels.

Marketing Spark is an everyday resource featuring  fworksheets, templates, tools and case studies.
marketing spark