So the mystery is finally over about the big announcement involving William Shatner and Rogers. The “North American first” is the launch of a wireless video service that lets you turn your handset into a Webcam. It sounds like another ARPU/data driver to me but I’m sure there’s huge demand for video calling, right? Rogers VISION also lets customers access video-on-demand, including videos from YouTube, ET Canada, CSI and CNN, and music services such as XM and the Rogers MusicStore. (Note: Sounds like another ARPU/data driver to me). “Canada is clearly known for its many talents but I am especially proud to see my home country again at the leading edge of technology,” Shatner said in a press release.

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