The Startup: FlashStock, which helps brands create visual content [photographs, videos} for social media and digital marketing, powered by an innovative technology platform and a global network of creative talent.

Project: As FlashStock experienced rapid growth, it was looking to develop clear and well-articulated messaging to ensure it was talking to customers in a coherent and consistent way.

The Work: Interviews with internal stakeholders, customers, research on the competitive landscape and participation in a corporate retreat.

The Deliverable: An in-depth document featuring a positioning statement, value propositions, elevator pitch, proposed homepage headline copy, interviews with four customers and a competitive audit.


Posted on

February 18, 2017

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My new book, Marketing Spark, delivers strategic and tactical guidance on how to embrace the power of story-driven marketing. Learn how to:
1. Create messaging that makes an impact
2. Develop a strategic roadmap for success.
3. Tactically leverage marketing channels.

Marketing Spark is an everyday resource featuring  fworksheets, templates, tools and case studies.
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